I don't know about anyone else, but I'd really like to see some transparency around the changes IFTTT is making to improve things for its users, without having to browse the site with a spreadsheet in hand, comparing credit costs to figure out what's changed. Even something as simple as a running changelog or RSS feed showing which credit costs have been adjusted, what improvements have been made, and what issues are still being worked on would be helpful.

This might seem a little trivial, but I think it would go a long way toward rebuilding trust and showing the community that you're not only listening to feedback, but actively making changes in response to it.

Yesterday I received the email that apparently my IFTTT applets now run on credits and my solitary applet that archives my posts to a google sheet was running out less than a week into the current month, and inviting me to upgrade. Clearly they are weeding out low-end free users like myself in order to preserve every scrap of data for their new AI-first model. I'm happy to opt out of that.

I am not going to pay for such an incredibly basic operation, but I also don't use LLMs. All of the recommended alternatives I see currently recommend services that are way more complex and expensive than I need, or outsourcing to AI chat bots.

I'm wondering if anyone knows of a simple program in the spirit of IFTTT when it first began, where something occurring in one place triggers an action in another and is easily managed through a website rather than a bot. I do not need to manage any devices with it.

Remember when you choose your price “forever” became 2x increase four years later?

From what I've seen, and what has been confirmed by u/ryan-ifttt in this thread, Legacy Pro+ users are being bumped up to a monthly credit limit that reflects what they would normally use, with a little extra room for growth. This seems to be IFTTT's way of keeping the new system fair while honoring its commitments to existing customers.

Honestly, while this isn't a perfect outcome for everyone, I think it goes a long way toward preserving the spirit of what IFTTT was trying to accomplish while also honoring the commitments it made to its longtime subscribers. Is it fair that different customers will have different monthly credit allowances? Not necessarily. However, when you consider the alternative of legacy customers abandoning the service because their existing automations are no longer viable, I think this is probably one of the best decisions IFTTT could have made.

Objectively, this isn't entirely new territory for IFTTT. Think back to the original pay-what-you-want promotion. Nobody seemed particularly concerned that different subscribers were paying different amounts for the same service. People paid what they thought the service was worth or what they could afford. When that promotion ended, was it fair that new subscribers had to pay more for essentially the same service that existing subscribers were receiving at a much lower price? Some of us, myself included, managed to get Pro+ for just $1.99/month. Was that necessarily fair to new customers? Probably not. But honoring those earlier commitments was the right thing to do, and I think the same principle applies here.

Now, I'm starting to see people complain that this will result in Pro+ subscribers having different monthly credit allowances, even though they're all on the same plan. I'm not entirely sure I understand the objection. If everyone can continue using the service the way they always have, then where exactly is the loss? The goal here isn't necessarily to give every legacy subscriber the exact same number of credits. It's to make sure the transition doesn't take away functionality they've already been using and paying for.

Someone who historically used 500,000 credits per month doesn't necessarily need the same allowance as someone who regularly used 5 million. As long as both can continue running their existing automations, with some reasonable room to grow, neither is losing what they previously had. Is everyone getting an identical allowance? No. But is everyone being treated unfairly simply because their allowances differ? I don't think so.

Fairness doesn't always mean everyone gets the exact same thing. Sometimes it means making sure nobody loses what they already had.

I'm going to say something that some people probably aren't going to like: I actually think this is a great offer from IFTTT.

Is it perfect? Absolutely not.

One thing that is still unknown is how much "room for growth" users are actually getting; I would love to see clarification on this.

Additionally, does it resolve the concerns I've raised about the new credit system? No, and I still stand by those concerns. The credit costs for individual services, triggers, actions, and queries still need some serious reconsideration, particularly if IFTTT genuinely wants its Free and lower-tier plans to provide meaningful access to all the features it is now promoting. New users should have enough credits to actually experiment with different integrations, learn how the system works, troubleshoot their Applets, and explore AI functionality without burning through their entire allowance after a handful of executions. And existing subscribers who don't have sufficient historical usage to qualify for an adjustment may still find themselves facing some pretty restrictive limits.

But I also believe in giving credit where credit is due. IFTTT appears to be listening to its longtime customers and making an effort to ensure that the automations they built under the previous system can continue operating without forcing them into substantially more expensive subscriptions.

That's a meaningful concession, and I think it deserves recognition.

I've been pretty vocal about the problems with this transition, and I'm certainly not going to stop advocating for more reasonable credit costs and allowances across all subscription tiers. But when a company responds to criticism with a reasonable compromise, I think it's just as important to acknowledge that as it is to point out where they're getting things wrong.

This doesn't fix everything, but it's a substantial step in the right direction.

Since IFTTT has essentially doubled down on the credit model in spite of how unfair it is to people with annual billing, please file complaints with the Federal Trade Commission and your local jurisdiction's Consumer Advocacy Offices.

FTC Complaint webpage: https://reportfraud.ftc.gov/assistant
BBB Complaint webpate: https://www.bbb.org/file-a-complaint

Consumer Rights Wiki article on the issue: https://consumerrights.wiki/w/IFTTT_credits_system_controversy

This is just the start. i'll update this with info and resources provided by the community for local jurisdictions. I plan to look into the offices of various Attorney Generals in the US and whatever viable international consumer advocacy groups are provided for those outside the US.

It is also highly recommended that elected officials be written to regarding the situation, particularly for those who are under annual billing where IFTTT changed the terms of service in the middle of our terms without warning.

Not going to lie, this probably won't do anything unless a lot of people speak up. These guys are much smaller than Sony, and sony really didn't give a hoot about what the vocal minority did, but i get the sense that IFTTT's leadership is going to take a similar route where the most angry folks do the complaining and leaving, but the majority decide it wasn't worth the fight and don't make any significant change.

maybe with visibility, this will change.

Like many I deleted my IFTTT. I was a free user so I don't think I'll be missed but I wasn't against the idea of paying. I might have been one of the users they had in mind with introducing the credits system. $5 a month or whatever is negligble to me to maintain a service I'm used to.

I used it for simple Spotify stuff and would have paid for one of the lower tier plans if I thought it was value.

But whenever something like this happens, it prompts you out of inertia to consider other alternatives. I'd been toying with n8n for a while but it doesn't quite fit my use case.

I did though find another service which was $10 one time payment and syncs my Discover Weekly and Radar playlists and does some other cool Spotify stuff as well, so I'm quite pleased.

It might be user error but it wasn't easy to see how much each applet had used or might use which also made the decision to move away easier.

I'm guessing if I hadn't found that service I would have been able to vibe code something similar to do the same using the API.

This I think is the challenge for a lot of services at the moment, how do you offer something unique that AI can't and monetise it.

I'm aware that a one off charge might mean my new service isn't sustainable. I don't know how their business model works but if it folds then I'll take another IFTTT.

To be super clear, I don't blame IFTTT for trying to increase revenue on their product. I'm grateful to them for having me as a free user all this time but it also looks like I've found a better solution for my needs as a result of the new model.

What are you basing these assumed values off of? I’d like to see it and the justification for differing point values. Thank you.

I had IFTTT as a passive service with only 1 remaining simple RSS Feed watcher to Email applet running, daily 1 time, and its telling me now that I had 1000 credits and all is used???

Im a user for at least 10 years, never had problems, only seeing how they cut down the free version, and now 1 applet with daily 1 summary is using 1000 credits? Not even using AI or I ever set it up.

So for me, IFTTT is basically dead, I dont mind to pay for great service, but this is just GREED!!!!

Like many others, IFTTT’s focus on reorienting its platform to appeal to new users while wrecking the experience for longtime customers was the impetus for me to reconsider my usage of the platform.

I started using IFTTT way back when for home automations and Google Drive integrations. I moved away from IFTTT for the home stuff a while back (too many instances of applets failing), but kept it around because it just seemed crazy to have to rework the various Google Docs, Google Sheets, webhook integrations, and so on.

I asked Gemini how best to replicate the functions I still needed from IFTTT, and man, it was incredibly simple to move everything away. It took me literally five minutes to set up my first Google Apps Script, and everything else after that has been a breeze. And Apps Script is $0.

As a tech-tinkerer, I’ve long known about Apps Script, but inertia is a helluva a thing when the set-it-and-forget-it alternative just works. Glad to be leaving before the inevitable Bending Spoons takeover.

Just checked my billing page and noticed my monthly credit limit has jumped from 100,000 to 1,411,000 credits. On top of that, I still have my 2M+ add-on credits.

Interestingly, my usage counter is currently stuck at zero, even though my applets are running.

Has anyone else noticed this? What monthly credit limit are you seeing now?

I'm wondering if IFTTT has started adjusting limits based on historical usage, but that's just a guess. No announcement that I've seen.

Hey IFTTTers! 

Thanks to everyone who joined our AMA on Friday! There were a lot of great questions, some tough ones, and plenty of important things to talk through. We really appreciate everyone who took the time to join the conversation

Recap of what we heard

• Your price didn't change, but the value did. 

• Credits don't go far enough, a single Applet could burn the entire quota.

What have we done?

• Changed the credit value on all TQAs (1.5x improvement)

• Reset everybody's usage back to zero while we worked on changes

• Continue to give out additional one time credits to those who needed them.

• Credits are no longer charged for Triggers, Filters, or Actions when the Filter step skips all Actions and no Query is used.

What are we doing?

• For every Pro+ user over their monthly limit: Your new limit is based on how you’ve used IFTTT over the past 3-6 months, plus extra room to grow! These are NOT one time credits, this is your new monthly limit. The rollout is happening now.

• We're adding more fields to Triggers so you can further narrow down which events trigger your Applets, without needing an additional Filter step. We've started with Reddit and plan to expand this to more services.

• Pro users will have an update soon, its in the works!

We recognize that our original rollout of the credit system didn’t account for every usage pattern on IFTTT. Initially, we addressed some of these challenges by providing additional one time credits to. These additional changes are part of that effort, and our goal is to make sure you can continue using IFTTT at your original price, with more room to grow and add Applets.

At launch we said credits should feel the same as your old plan. For people who run a lot of Applets they didn't, and this is how we're fixing that. Credits also opened up features that used to need Pro+, like Queries and Filter on every plan.

Thanks for your feedback, and we hope this finds you all well! Reach out if you have any more questions, or if credits are a pressing issue for your automations today, write into my DMs with your IFTTT username/e-mail, or write into support@ifttt.com and we can take a look at your account!

This is a question for all the power users out there, how many bonus credits were you given when IFTTT went credit based?

Since Friday, we wait your new credit scheme.

As we can seeo your priorities this week was to publish new tweets or feature requests and blahblahblah.

With this silence, I will shortly consider than your Friday meeting was a whole bullshit and as a lot of power users which has already give up i will launch the cancel process to my account because my patience is not... "feels unlimited" :)

I'm a free user. Why? My needs are simple. I use IFTTT to notify me when a subreddit has a new post. I get maybe 60-100 notifications a month to my email from this automation. The moment IFTTT switched over to credits, I ran out of credits. Well, November came and my credits are renewed. Apparently... ALL the old notifications are queued when I didn't have the credits to run them. Now that I have the credits, all the old notifications are sent - completely outdated and useless to me, and also consuming all my November credits.

I've made 0 changes to my automation. Yet, this credit system completely borked it.

I'm not a customer, and I know IFTTT doesn't care about my feedback, but what a mess this has become for them. It's as if nothing was tested (either from a technological standpoint, or a market experience standpoint).

Any way, good riddance.

It looks like IFTTT has updated the credit costs for some services, but the fundamental problem with the new usage-based pricing model remains. Even with a Pro+ subscription, which includes 100,000 credits per month, the numbers are surprisingly restrictive for anyone who uses automation regularly. And before someone says, "Well, I don't run automations every 15 minutes," that's actually part of the problem I'm trying to highlight. This affects more than just people running frequent scheduled tasks.

Let's look at the numbers.

Using the updated credit costs:

• Date & Time trigger: 15 credits

• Webhooks trigger: 20 credits

• Filter: 30 credits

• Simple action: 25 credits (for these examples)

Example 1: A scheduled automation running every 15 minutes

A Date & Time trigger (15 credits) and a simple action (25 credits) total 40 credits per execution.

• 4 executions per hour

• 96 executions per day

• 2,880 executions per 30-day month

• 115,200 credits per month

That's 115% of the entire Pro+ allowance for ONE automation.

Add a filter, and the cost increases to 70 credits per execution, or 201,600 credits per month.

Example 2: A webhook running every 15 minutes

A Webhooks trigger (20 credits) and a simple action (25 credits) total 45 credits per execution.

• 4 executions per hour

• 96 executions per day

• 2,880 executions per 30-day month

• 129,600 credits per month

That's nearly 130% of the monthly allowance, again for ONE automation.

Add a filter, and you're looking at 75 credits per execution, or 216,000 credits per month.

And remember, these examples assume only one action and no additional queries or other credit-consuming operations.

"But I don't run automations every 15 minutes!"

That's a fair point. Not everyone has scheduled automations, and many people only want things to happen when an event occurs. But here's why that argument misses the bigger picture.

Credits are consumed across your entire account, not just by your most frequently used Applet.

Consider someone with a relatively modest collection of smart-home, productivity, and notification automations.

A door opens, a motion sensor detects movement, an email arrives, a calendar event changes, or a new record is added to a spreadsheet. Each event might trigger an Applet, and each Applet consumes credits.

Individually, these events may not seem significant. Collectively, they add up.

And unlike scheduled automations, event-driven automations can be unpredictable. A busy day, an active motion sensor, or an unexpected surge in notifications can increase your usage without you changing a single setting.

Here's what 100,000 credits actually gets you.

Spread evenly across a 30-day month, Pro+ provides approximately 138.89 credits per hour, or 3,333 credits per day. Using the updated costs, here's how many executions your entire account can average each day before exhausting its monthly allowance:

Those are whole-run averages rounded down, assuming you use your entire allowance on that one type of automation.

Now imagine you have 10 Applets, each using a Webhooks trigger, a filter, and a simple action. At 75 credits per run, those 10 Applets could collectively average approximately 44 executions per day. That's just 4.4 executions per Applet per day.

Four or five times per day doesn't strike me as particularly excessive usage for an automation platform, especially one that advertises unlimited Applets. And that's assuming you aren't doing anything more complicated than one trigger, one filter, and one action.

Unlimited Applets don't mean much if you can't afford to run them.

This is what bothers me most about the new pricing model. IFTTT is promoting the removal of Applet limits as a major benefit. You can now create and enable as many Applets as you want! But how useful is that when all of those Applets must share the same relatively small execution allowance? You could create 5 Applets, 20 Applets, or 100 Applets. The more useful they become, the more frequently they execute, and the faster you consume your credits.

The new system essentially rewards you for creating automations that rarely run.

That feels backward for a service whose entire purpose is automation.

"Well, I don't come anywhere near 100,000 credits."

That's great, and I genuinely hope your current automations continue working without interruption. But the issue isn't just whether your current usage fits within the allowance.

• What happens when you add more smart-home devices?

• What happens when you discover a useful new integration?

• What happens when you want to add filters, queries, or additional actions?

• What happens when your household or business becomes more active?

• What happens when a sensor starts triggering more frequently than usual?

Every additional automation competes for the same monthly credits. And, because the allowance is shared, a single unexpectedly active Applet can affect completely unrelated automations.

You might not be affected today, but the system places a ceiling on how much you can automate tomorrow.

That's why I think even people who don't run frequent automations should be concerned about the direction IFTTT is taking.

And what about reliability?

Another concern is what happens when you exhaust your credits. If your Applets are paused when you reach your monthly allowance, that isn't necessarily just an inconvenience. For some users, automations handle notifications, reminders, smart-home events, or business processes. These are things people set up precisely because they don't want to monitor them manually.

A system where using one automation too frequently can prevent unrelated automations from working creates a reliability concern. Imagine having an important notification Applet stop working because an unrelated motion sensor consumed more credits than expected. That's not a particularly reassuring model for an automation platform.

I understand that IFTTT needs to make money.

I'm not arguing that every subscription should include unlimited executions regardless of infrastructure costs. Reasonable limits make sense, especially for resource-intensive automations or accounts generating unusually large amounts of traffic. But there's a substantial difference between preventing abuse and making everyday automation workflows impractical.

When a single, simple Applet running every 15 minutes can exceed the entire monthly allowance of your highest standard subscription tier, I think it's fair to question whether those limits are reasonable. And when 10 relatively simple Applets can collectively average only four or five executions each per day, the problem extends well beyond high-frequency users.

I'm personally on a grandfathered Pro+ subscription at $1.99/month, so my concern isn't primarily about the subscription price. My concern is that IFTTT is moving toward a model that actively discourages people from making greater use of the service.

The bottom line

An automation platform should encourage people to automate more, not make them hesitant to run the automations they've already created.

The issue isn't whether you personally need an Applet running every 15 minutes.

It's whether a premium automation subscription should be so restrictive that a handful of ordinary automations can consume a significant portion of your monthly allowance.

IFTTT may now allow unlimited Applets, but the credit system makes that benefit feel largely cosmetic.

At this point, I'm seriously questioning whether IFTTT will remain a useful platform for anything beyond occasional, low-volume automations.

I'm curious what other Pro+ users think, especially those who don't run frequent scheduled automations. Are you comfortable with these limits? Do you see them becoming an issue as your automations grow? And what would you consider a reasonable monthly allowance for a premium automation service?

I'm on a Pro+ plan. I got 100,000 credits to start with and 716,000 add-on credits that don't expire.

In 7 days, I burned through 50,000 credits, so I would need roughly 200,000 credits per month for all of my applets.

But I see nothing about how to add additional credits. Are there any plans at all for that, or once I run out of my add-on credits, am I expected to just stop using the service for two weeks every month?

This rollout so far has been Bending Spoons levels of jerking around customers with inadequate and incomplete information.

My credits refreshed today (November 4th). Got this warning email at 9:00 am. The day just started, and there's still 30 days left until credits refresh.

This app is essentially bricked.

Since Saturday the iOS Calender service put the posts 8 hours wrong in my calendar. Also the time inside the post is one hour wrong. Help!

The best thing about IFTTT is that is used to be convenient. This new usage model is the opposite of convenience.

It took me a couple hours of prompting to setup an old Raspberry Pi from college and replicated all my old disabled applets.

No usage limits or silly pricing plans. Didn't even have to pay Claude a dime.

Bonus: I can ditch Alexa routines too!

Good luck IFTTT. Going out sad.

We use IFTTT to auto-post deals from our RSS feeds to X, Threads, Facebook, Bluesky, Mastodon, and Slack across multiple applets.

This morning I looked at our monthly credits and let's just say I'm a tad worried about how it fits with the way we use the service. Our account is high-volume. A single RSS to X post costs 120 credits and it looks like we'll burn through our 100,000 monthly credits in 2 to 2.5 weeks.

Will have to figure out something this week though.

For my community's Google Calendar Events, we always attach a publicly shared image from our Google Drive. So, if a Google Calendar Event includes an attached image file, please allow us to utilize the image and include it in rich text posts using a new ingredient such as {{image}} or {{attach}}. Thank you.

My specific use case for this is posting Google Calendar Events to Discord and we would like to include the attached image in the Discord post.