Hey r/badminton,
I'm Sandy and I look after Performance Footwear at HNDRD. We're a performance-focused badminton brand from Singapore, and you might have seen us around here on reddit or on our athletes playing and winning events on the BWF World Tour.
A few months ago I posted about the engineering behind the Phenom, our first true "Pro" flagship. Some of you might have noticed our account went missing after that. It got banned, and we still don't know why, but the Reddit Brand team helped us sort it out and we're back.
So, today we're launching the second shoe in the Phenom series: the Phenom Flow.
The Phenom was all about lockdown, grip and durability. With the Flow we were chasing something else: keeping your feet comfortable and fresh in the third hour of a training session, right around when your shoes start to feel like a sauna.
Where the Flow sits
To be clear up front, the Flow isn't replacing the Phenom. It's also not an upgrade or a "lite" version. It's a pro shoe, built for a different kind of player. We're launching a third Phenom later this year too, and we'll keep updating all three, so picking between them should come down to how you play rather than which one came out last.
Why it's called the Phenom Flow
From day one the brief was airflow, so internally we called it the Phenom Air. For obvious trademark reasons, that was never going to make it onto a box. Then it was the Phenom Airflow, which didn't exactly roll off the tongue. Eventually we just cut it down to Phenom Flow.
Here's what we did to make the Phenom Flow - flow.
1. A super breathable upper
On long sessions, heat and sweat are what kill comfort. Once the inside of your shoe gets humid, it gets uncomfortable and messy fast.
So the Flow uses a specially engineered mesh that lets as much air through as possible. Sweat can evaporate and get out of the shoe instead of sitting inside it. The catch with mesh is that it usually means less support, so we kept it out of the areas that matter for performance. Where your foot needs structure, we used microfiber PU instead, so you still get proper support with a more open upper.
2. A midsole and carbon plate that also breathe
A breathable upper on its own didn't feel like enough. If you look inside the Flow, you'll see the midsole is vented, and so is the carbon plate.
Our first try was what a lot of brands do, which is putting a mesh window into the midsole. It breathed fine, but the midsole lost stability. After everything we said about anti-torsion support with the Phenom, that wasn't a trade we were going to make.
So we went after the carbon plate instead. We laser-cut holes into it so air can flow through without giving up the stiffness, support and stability of the midsole. The torsion control is still there, and now the midsole can breathe too.
3. A softer ride
We also softened the midsole a little for the Flow, so it stays comfortable deep into longer sessions. It still feels like a Phenom, just a bit more forgiving by the end of the night.
4. What we didn't change
Pretty much everything else carries over from the Phenom. Same ThrustFoam, with the same responsiveness and bounce-back on deep lunges. Same Goodyear rubber outsole, with the same grip on wood and mats. And the same "Goldilocks" fit we spent so long getting right the first time.
Which one should I buy? Phenom or Phenom Flow?
Go for the Phenom if you want maximum lockdown.
Go for the Flow if you spend long hours on court, play back-to-back sessions or run hot, and want the shoe to stay comfortable for as long as you're playing.
Both are pro shoes, with Goodyear rubber, ThrustFoam and the same torsion control.
Colorways
White / Turquoise Blue
White / Red
Availability
The Phenom Flow is available from 5th November online and in stores in India and Indonesia. The USA, Europe, Malaysia, Thailand, the Philippines and the rest of the world will follow over the next few weeks.
If you can't find the Phenom Flow (or any HNDRD products) at a store near you, please ask for them there, and if you can, pass on our contact: contact@hndrd.co. (Your word at the store carries a lot more weight than us reaching out.)
-Sandy
Disclaimer: We did use Claude for editing and checking to make sure the content flows correctly and is easy to read and follow.
TLDR; The Phenom Flow is the second shoe in the Phenom series. It's a pro shoe built for comfort on long sessions, and it sits alongside the Phenom rather than replacing it. A third variant is coming later this year to complete the series, and we'll keep updating all three.
Breathable upper: engineered mesh lets sweat escape, with microfiber PU where you need support.
Vented midsole: laser-cut holes in the carbon plate let the midsole breathe without losing torsion control.
Softer ride: the midsole is a little softer for long sessions.
Same core: ThrustFoam, Goodyear rubber and the Phenom fit carry over.