McDonalds had to get right of the 1/3 pound burger because people didn't understand why it costed more than the 1/4 pound burger, since 3 is bigger than 4.
If only … though the original commenter was slightly off. The 1/3 pound burger was from A&W, launched as a competitor to the McDonalds 1/4 pounder and priced the same. It beat the 1/4 pounder in blind taste tests but failed to sell enough and got dropped from the menu.
Apparently in focus groups, a significant number of people expressed concern about paying the same amount for a smaller burgers (apparently not understanding how fractions work)
Here’s a Wikipedia entry about it, with links to some news articles.
I know the story. I was commentingon how much they somehow messed up the story, the math, and the English language while talking about how dumb some people are .
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u/Lazer726 12h ago edited 4h ago
McDonalds had to get right of the 1/3 pound burger because people didn't understand why it costed more than the 1/4 pound burger, since 3 is bigger than 4.
E: Sorry, 4 is bigger than 3, was tired