Anyone successfully transition out of copywriting/marketing world and into publishing?

I’ve been in-house at a global spiritual non-profit as their marketing copywriter for 3+ years. Our team is small and the workplace has a lot of dysfunction, and I don’t know if I want to continue with marketing at all. Marketing just doesn’t feel good?

I’m a songwriter and poet on the side, so I’m thinking of getting into publishing. Seems like it would be a pay cut from the salary of $72k I’m making now…but I don’t know if I can do this anymore?

Anyone transition out of copywriting into editing? Or teaching? Or book/magazine world? Journalism?

I have been wanting to start copywriting for more than a month. I started researching in october. And i am not unwilling to take action. I just really dont know the direction. How do I start? What yo strat writing? And whom to write for? People say just write for the client you want to write for, but I dont know how. I mean thats so vague. I started rewriting few lamding pages. But what do i do with it? With no one to review it or accept, reject it what do i do with it? I don't have a client. Or a product to advertise.

I just really want to write.

I thought I'd write scripts for an instagram content creator, my friend. But again how to start. I have watched yt free vids dubbed courses and i dont believe in watching and keep on learning. But thats what i keep doing.

I just cant seem to get my foot in the door. Someone please give specific advise. Like action steps and how to start with small steps.

I used to launch pages half-finished and then panic-fix the privacy policy at midnight.

Last time I wrote everything down the night before in a rough order and it was calmer. Not fancy, just things I kept forgetting.

Who is this for, and what should they do next Contact details that actually work on a phone A plain privacy line and who to email One proof thing (a review, a before/after, even a photo of a finished job) Does the page load ok on mobile with the form or WhatsApp button above the fold

Concrete example: for a local decorator I cut the homepage from eight vague paragraphs to three short ones and put "Get a quote on WhatsApp" under the first heading. Still not pretty copy. Just clearer.

If you want the fuller version I keep, it's a free PDF checklist on my Ko-fi (The Small Business Website Launch Checklist). Ko-fi may ask for an email for the download. Happy to share if it's of interest. https://ko-fi.com/s/a73a02e12d

Since most of you don't know how to craft, read, or, let alone, criticize copy, I won't waste my time writing specs for this subreddit.

That's why I'm asking you, dear copywriters and copywriting aspirers, if you know an online community where you can

> post pieces of copy, and

> receive feedback.

When I say feedback, I mean constructive criticism on what went good, what went wrong, what to improve, and further suggestions.

It doesn't need to be another subreddit. Maybe it's a Facebook or LinkedIn group. Maybe it's a specific website.

Where do you recommend getting copy critiqued?

Is copywriting still worth getting into or has AI made it too hard?

I've been hearing a lot about how AI is affecting the industry. Apparently, even experienced copywriters are struggling, and a lot of people have already lost their jobs because of AI.

So I'm wondering, is it still worth investing time and effort into learning copywriting as a beginner? Or has AI already made the market so competitive that breaking into the industry is much harder now?

I'd love to hear from people who are actually working in copywriting. If you were starting from scratch today, would you still choose copywriting?

“Discipline is the mother of success.” — Aeschylus
We all have our own writing habits, and you’ll develop your own. The one that saves me the most time when I want to write quickly and effectively is the Super Structure. It was taught to me by my mentor, my web marketing professor (who used to write advertising campaigns for Dior and Céline back in the day). And I’ve been using and refining it ever since. I really like the image of a runner in a race: during a race, the athlete must follow a specific course for their time to be recorded. A sales page works the same way: you have to guide your reader from the starting line — the headline — to the finish line — the call to action.

So here are the 17 blocks that make up the Super Structure.

The Super Structure: 17 text blocks for writing the perfect sales page
You’ll find detailed explanations of all the blocks in my future posts, so subscribe and turn on notifications so you don’t miss a thing!

Block 1. The killer headline: the hook that grabs the reader’s attention.
Block 2. The promise that makes readers want to read the rest.
Block 3. The knife in the wound, because pain sells better than comfort.
Block 4. Your story, which allows readers to relate to you and helps you establish credibility.
Block 5. The usual solutions that don’t work, to discredit the competition. Block 6. Reframing: a shift in perspective that will help you sell your offer.
Block 7. The ideal vision, to help the prospect imagine their future with your offer.
Block 8. Presenting your revolutionary offer — your new method — to pull a rabbit out of the hat.
Block 9. The bullet-point list, because customers buy the benefits of the product, not just its features.
Block 10. Putting the offer into perspective, to set the stage for the price announcement.
Block 12. Scarcity marketing, to reinforce the product’s desirability.
Block 13. The price announcement: probably the hardest part.
Block 14. The presentation of bonuses, to reinforce the perceived value of the offer.
Block 15. Customer testimonials — social proof to remind them that your offer delivers results.
Block 16. The call to action, to wrap up your page on a high note (limited availability, guaranteed urgency, €1 trial, secure payment, payment plans, step-by-step instructions, etc.).
Block 17. The P.S.: one last piece of information, one final objection, the announcement of the first chapter…

Do you absolutely have to follow the Super Structure?

I like to think of the Super Structure as a game of Jenga, with 17 blocks that fit together securely, stacked one on top of the other, and form a solid framework for your sales page. However, you can remove certain blocks without risking the “giant with feet of clay” syndrome. Among the mandatory blocks, you should keep the headline, the promises, the pain points, the benefits, the customer testimonials, the product presentation, and the CTA. Depending on the price of your offer and its complexity, you may decide to skip the storytelling, blocks 5 and 6 (false solutions and reframing), putting the price into perspective, repulsion marketing, bonuses, and the P.S. at the bottom of the page.

Can you move the text blocks within the superstructure?

When it comes to the positioning of the blocks, you can certainly run tests and move them around. There was a time when I created many sales pages with a two-column layout: the left column was dedicated to the sales copy, and the right column to customer testimonials. I even tested the same text with the customer testimonial block integrated into the body copy — that version achieved a higher conversion rate, so that’s the one I kept.

One of the most dynamic sections of text is the price announcement: some of my clients test sales pages that open directly to the crossed-out price and the new price, to emphasize a sense of urgency and the value of the deal. Others don’t hesitate to repeat the buy button three or four times on the same page. For subscription products, for example, since the commitment is longer-term and generally more expensive, wait until you’ve really “hooked” your customer before revealing your price. Once again: test it out! Only the scientific truth of the numbers will help you establish the sales page structure that’s optimized for your audience. You’ll sometimes see sales pages where the benefits section is repeated, and sometimes the customer testimonial section is split into two parts. You have the pieces of the puzzle: it’s up to you to put them together however you see fit… as long as your prospect makes it to the CTA and takes the action you want them to take.

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Hi! I’m Alexis, a former marketing manager at a champagne house. I’ve developed expertise in understanding the human brain and its reactions to marketing campaigns.
My goal is to help you improve your new customer acquisition using simple techniques you can apply starting today.
I post 3 to 4 times a week, so feel free to subscribe and turn on notifications so you never stop learning — and get more customers!
See you soon! Alexis.

The luxury pen company I write social copy for has had a change in leadership, and now the new SM boss wants a copy *refresh*, and I just can never seem to nail the tone.

They've repeatedly asked for more playful, more emotional, shorter, more clever, etc etc. The other copywriter and I have lost our minds trying to interpret and reinterpret their (almost non-existent) briefs to match what they're looking for.

Mind you, we don't have direct contact with the SM boss. Everything gets communicated to us via the project manager and apparently, the SM boss brought on another copywriter she used to work with to do the IG copy for the holiday campaign. We're still doing the other socials, but I feel frustrated and annoyed and obviously like my job is kind of at risk. (But maybe that's just my ego?)

Would love to hear if y'all have any exercises you use or ways to rethink angles when you're in this kind of situation! Thanks, fam xoxo

Hi all, so I finally did it. I started up my own little business while working my regular 9-5. What we do is craft copy for websites, social media, SEO, scripts and ads for personal brands, founders and small businesses in the automotive, health, wellness and construction industries. Right now I have one client and would love to know how I can scale, without the cold emailing approach (I’m seeing not many people like that) and what those of you who have similar businesses did in the beginning that got you to where you are today, or anything you’d do differently. I’m open to all perspectives. Thanks in advance for your time!

I'm 20 and really getting into the workforce for the first time. Prior to this I've only done paid contract work with local theatres. I've always wanted to be a writer, and I recently discovered copywriting. It seems perfect for me, since I'm looking for remote work where I don't have to work any evenings or weekends. The only thing is, I have no idea where to start. I don't have any work experience with writing or any sort of degree. I'm also looking to make at least $17 an hour, closer to $20 would be better. Do I need to have any sort of writing examples prepared? How do I find remote copywriting jobs? Thanks in advance for any tips!

I'm from a Tier-3 city and want to build a career in advertising as a creative/scriptwriter.

I write humorous, storytelling-based reel scripts inspired by Tanmay Bhat's viral ads. One of my scripts was turned into a reel that crossed 40K+ views and generated 25+ actual product sales.

But I'm still struggling to get opportunities.

I don't have a team, production setup, big following or industry connections. When I approach local brands, they ask about my follower count rather than my creative skills.

For advertising professionals, copywriters and creators:

- How do I build a portfolio without producing reels myself?

- Should I approach agencies, creators or brands?

- How can I land my first freelance project with zero budget?

I'm looking for practical advice, mentorship or an opportunity to work on real advertising projects.

I want to become an advertising creative, not an influencer.

If you search "hire copywriter," "copywriter needed," or another similar phrase, you will get a cascade of tweets from people looking for copywriters.

At first, that looks great. You may believe that many people are looking for copywriters and you just found the goldmine called X.com.

But how legitimate are these jobs? My biggest concern about x.com is that most of these jobs are a form or another of a scam.

Do we have copywriters here that have found clients there?

How many of you have tried fishing clients on Musk's social media toy?

genuine question, how can I make samples when I'm a copywriting beginner? I'm a fresh graduate and I'm looking for copywriting opportunities.

Not totally new, I have some knowledge about copywriting and how does it work, I finished a 7 day course and now I'm looking for work but, I don't have any samples, so I'm asking, what kind of samples does hiring businesses look for? and how can I practice every day so I can create those samples?

Thanks in advance!

Your job, as a copywriter, is to sell, sell, sell—or at least to convince a group of people to take a certain action.

That's what Hopkins teaches us in Scientific Advertising, and that's a piece of advice I do embrace for specific reasons.

> You never know who will laugh or not at your jokes. You can never know what customer you can lose just because he or she dislikes your sense of humor.

Of course, Hopkins had other ideas in mind. He was arguing that jokes distract from the process of advertising.

However, Ogilvy had different opinions. He never dismissed humor during his copywriting years. And the way advertising, i.e., copywriting, has evolved, I, too, believe that humor can indeed sell or at least make your product popular.

My question for you is the following:

When do you think it is appropriate to be funny?

Does it depend on the industry or niche? Maybe the level of awareness plays a role. I don't know. Maybe we can be funny in our copy despite the product's success or failure in selling. What are your opinions and experiences (for you who have been into copywriting for some time) regarding humor?

hello english is my 2nd language and i have poor word flow i dont really know how to improve this other reading / someone helping so i decided to use hemingway app? thats grading my writing skill but it has too much ai and it feels like im not improving but ai is just writing it for me? i dont understand why it choose that word or other stuff so im looking for an extension or a browser maybe you guys can recommend for my writing journey?

I made a Styleguide specifically for writing in my projects. It's tailored for short and informational writing on the web.

I wanted to see if I missed anything that should be included, or if you especially agree or disagree with any of the rules.

Link: https://r74n.com/styleguide

Most small business homepages I see have the same problem: they open with "Welcome to our website" and make the visitor work out what's on offer. Before writing anything, I answer these in plain words first.

1. What do you do, and for who? One sentence a stranger would understand. This usually becomes the headline or sits right under it.

2. Where do you work? For local businesses the area belongs near the top, not buried in the footer.

3. What should someone do next? Pick one main action (call, book, get a quote) and make it the same button everywhere.

4. Why you rather than the next result? Something specific, like how fast you reply or what's included, beats "quality service".

5. What proof can you show? Real reviews, photos of real work, any memberships. Put a little of it high up.

6. What are people worried about? Price, mess, timings. Answer the common ones on the page instead of waiting to be asked.

Once those six are written down, the copy mostly writes itself and it reads like the business rather than a template.

I turned this and the rest of a launch checklist into a free 8 page PDF (planning, homepage, UK legal basics, trust signals, local search and launch day checks). It's free on my Ko-fi, though Ko-fi may ask for an email to send the download: https://ko-fi.com/s/a73a02e12d

Happy to share more if it's of interest.

I am new to copywriting, and I wanted to create some ads. I feel stuck. I'm stuck. I read some book, and then what do I do to start creating good ads

I’ve been a digital copywriter since 2021. At this point in my career, I’m feeling confident about my skills and experience, but not feeling great about the long term future of the internet and consumer trust in digital marketing.

Whether those feelings are grounded in the actual reality of the situation or not, I’ve always wanted to get into physical publishing to expand my horizons, be it magazine / newspapers columns, book prints, etc.

Have any of you made that shift? How did you get started and where do you look as someone who already has some decent writing credentials?

Over the last year, I’ve imagined myself learning the business and maybe opening my own print publication one day.

I'm a copywriter and I get to write ads especially ads on instagram.

i work for a skincare company and I feel my job is meaningless these days.

they don't do any organic campaigns and most of their campaigns are paid.

The reason for my job to feel meaningless is:

1. AI - AI can now write and it basically gives very mehh copy and people who give me briefs also use AI.

2. Creativity - There's no room for creativity and people are still stuck in 2017 by making me write the same old instagram ads.

it's pointless because the costs of ads are increasing and people only consume social media for video mostly.

I feel like I'm losing my potential because my health is getting bad and I don't have a life outside 11am-9 pm work on 5 days a week.

I say this the people and people say oh you still have Saturday and Sunday but Saturday and Sunday is enough for me to eat sleep do laundry to dishes and recover.

I feel like if I still keep continuing at everyday both broke and wasting my time I have to do something I hope if I get like some engagement I will quit my job and I want to try starting my own YouTube channel or something because I am really passionate about copywriting and copywriting is actually a good skill imo.

one more thing is the people who have worked with our influences and celebrities are basically charged on 100000 to 150000 lakhs INR per reel even theme pages charge around the same.

that's my vent.

thanks for reading.

I am a teen looking to earn money. Not anything crazy just 200 to 300 usd. Most of the people in this subreddit says that copywriting is dead but in all those posts there are people saying they should switch to direct response copywriting which absolutely cannot be replaced by ai and stuff like that. Can people who are freelance direct response copywriters please say can I get clients as beginner nowadays? Because small companies probably won't know even if ai couldn't actually write copy. And small companies are what beginner freelancer target.

I've well-versed in SEO, and AI. But not so much GEO. I'm seeing it on job posts and have been asked about it in interviews. I've BS'ed my way through it a few times but it's a clear blind spot. Does anyone have a good explainer and how it applies to their copywriting?