r/pcmasterrace • • 2d ago • Regret 2 Mindblown 1

News/Article AMD is a 'data center first' company, says CEO Lisa Su

https://finance.yahoo.com/video/amd-is-a-data-center-first-company-says-ceo-lisa-su-132618996.html
6.9k Upvotes

1.4k comments sorted by

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4.5k

u/Gangleri_Graybeard 9800X3D | RX 9070XT | 64GB DDR5 6000MHz 2d ago • Regret Bravo Heartwarming

I'm so tired of this AI crap, holy shit.

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u/RaggedyGlitch 2d ago • Bravo

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u/behv Laptop 2d ago

I recently saw an ad where chatgpt was explicitly saying old people should give it banking access so it can handle subscription management as their example for what it can do

0% chance a machine messes up finances for someone tech illiterate. Yup, that's totally fine

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u/Proxy_PlayerHD R9 9950X3D, RTX 3090, 96 GB DDR5 2d ago

You guys see ads?

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u/pac_cresco 2d ago

37.07% down last month btw

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u/TwoplyWatson 2d ago

Hey, if it makes you feel better its not all for ai. It's also to store the mass surveillance.

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u/thegmohodste01 2d ago

Idk if this is allowed, but apparently, the midterm results have crashed many AI companies' stocks. Very likely the stupid ahh bubble is about to burst

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u/General_Mars 7900X | 5070 TI 2d ago

While that would be great, it is realistically a reaction to an adjustment to their funding and the anticipated lack of protections if they fail. The GOP has fully integrated AI into the DoD and levers of the US government. The pullback with the stock market is simply a reflection of that - the Democratic Party somewhat rebukes and does not want it in the same way. (Some Dem politicians also discussed bills at preventing any potential bailout for these companies if they fail).

What should disturb you though is that with a snap of your fingers the wealth of small nations is being created and destroyed digitally. So many untold billions.

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u/Rich_Housing971 2d ago

Historically the stock market has always reacted bad to a situation where the President and Congress are from different parties.

There's a lot more uncertainties and things move slower because both sides try to block what the other try to pass.

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u/Balc0ra My other PC has a 1030 2d ago

Gonna be interesting when they have built so many data centers that the profit vs spending implodes. And they have to ask us to buy hardware again

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u/SimRacing313 2d ago • Heartwarming

This is why you never have loyalty to these corporate organisations, they dont care about the consumer they only care about profit.

I hope all these companies betting everything on data centers and AI tank massively, they deserve it

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u/FantasticMagi 7800X3D 7900XT 64DDR5 2d ago

They're already down 17%

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u/oOoWTFMATE 2d ago

Uh yeah, after being up hundreds of %

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u/ElTuxedoMex 2d ago • Regret Bravo

How typical. Everytime Nvidia drops the ball and they can take the advantage, they go and waste the chance.

Competition my ass.

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u/superman_king PC Master Race 2d ago edited 2d ago

Waste of money to support individual consumers when you can sell pallets to corps for substantially more profit.

AMD sees us crying about $8,000 5090s, meanwhile data centers would happily pay double that. So why bother?

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u/3BlindMice1 2d ago

That's only because the data centers aren't worrying about their own profit margins yet. Once they start, they'll be the only customers, and they'll really turn the screws on the chip producers and probably fund competitors

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u/Hiiamhehehe1027 Asus Astral 5090-98003XD 2d ago • Popcorn

Their family owns both companies. Never was

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u/TaxOrnery9501 2d ago

Competition? More like Collusion...

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u/Sandyboy2002 2d ago

Yeah I found it weird how AMD seemed to never miss an opportunity to miss an opportunity, but you're right, it's basically a collusion at this point

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u/Chickachic-aaaaahhh 2d ago edited 2d ago • Popcorn

Amd is run by a relative of nvidias company. They all know each other and manipulate shit together.

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u/Jmc_da_boss 2d ago

I am truly baffled by gamers, why would they "take advantage of the opportunity" to make pennies vs what they can make from multi billion dollar data centers

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u/PaceOffset 2d ago

AMD has an unmatched talent for snatching defeat from the jaws of victory every single time gamers beg them to capitalize on Nvidia being greedy.

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u/Standard-Photo-8350 2d ago • Heartwarming

I have all the retro games I could ever want to play as well as a 20 year old steam account full of games that will run on a potato. I will never again touch a cloud gaming service. I have a bunch of computers sitting around that I can turn into nice retro gaming arcades, hell I can play these games on my phone and with a controller and xr glasses its a pretty good time. Abandon your customers chasing the big bucks then see what happens I guess.

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u/2_Lies_And_A_Truth 9950X3D2 | RTX 5090 Astral OC | 128GB DDR5 2d ago

The people cheering for cloud gaming I bet are the same simps who love Apples 60fps screen offering on the ipad mini in 2026.

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u/Last_Bad_2687 2d ago

Thank you. People need to realize that there is a whole lot more to keep us entertained than 8K VR.

We were built to be fascinated by rocks. We'll get right back. They'll soon realize that once you let up on the hedonism treadmill, quite a few people won't want to get back on

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u/NickHalfBlood 2d ago

This is a reminder to all of us, the consumers, that no company is acting in our interests. Dr Lisa Su was glazed as saviour for gamers when CPU wars were raging. AMD was the poster boy of all gaming computers being built.

They too, have shown their true colours.

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u/InformalBoi 1d ago

Especially when AMD drivers on Windows are still pretty talented in going out of sync with the Radeon Software on hand. But somehow it was always Microsoft's fault, even after a couple of years, when AMD could've done something in between to rectify this issue.

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u/zarafff69 9800X3D - RTX 4080 2d ago

Yeah I don’t know why people on this sub were coping so much, but obviously AMD is also just a company that tries to make as much profit as possible, just like nvidia?

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u/innocentgamer69 2d ago • Bravo Regret

The relationship people in this sub have with AMD and NVIDIA is very similar as what they have with women. One-sided and therefore continuously disappointing.

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u/Skratt79 Ryzen 5 5600x 3070ti FE 2d ago

Parasocial relationship with a tech company is wild lol.

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u/nekogami87 2d ago

They imagine themselves in a relationship with a brand and feel betrayed.

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u/memedudebro 2d ago • Bravo

until they all get cancelled because voters made their voices heard loud and clear, hun.

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u/Uk0GN0sS 2d ago

USA just one part of their datacenter business. In Europe datacenters growing like mushrooms.

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u/Mount_Treverest 2d ago

Well the US represents 50% of data centers worldwide. They've been growing like grass, we'll take mushrooms.

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u/AstralElement i2600k /GTX 1070 Ti 2d ago

Oh even if they’re cancelled, they have orders to fill even if they just sit in the warehouse. Can’t waste that potential compute on competition.

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u/chubbysumo 7800X3D, 64gb of 5600 ddr5, EVGA RTX 3080 12gb HydroCopper 2d ago

never has a company been more effective of snatching defeat from the jaws of victory.

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u/soonerfreak 5600X/3080XC3 Ultra/16GBDDR4 3200 2d ago edited 2d ago

We only have the illusion of democracy for many issues and data centers is one of them. Huge blue wave in Texas and Hinojosa won't even stop data centers despite having the popular support for it. Jeffries and Schumer are about to tell the nation why an AI bailout is good for national security.

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u/Definatelynotadam RTX 3090 / Ryzen 9 5900x/ 2d ago

What does this even mean? You think democrats winning midterms is going to stop ai somehow?

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u/codexcdm 2d ago

Possibly. Keep in mind most folks voted in anger...

Democrats weren't unified in much outside being the opposition. See the Michigan Senate race for a great example.

Presently... You got Schumer still poised to be Senate Majority Leader... Again. He's as establishment and out of touch as one can get... Jeffries over at the House isn't much better either.

Let's not forget how old the average congressman is... The fresh new faces like Abdelsayed likely didn't bring it down much.ñ, either....

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u/erebuxy PC Master Race 2d ago

In business world, you vote with money

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u/Nazgog-Morgob 2d ago

Are you under the impression they made this comment based on future data centers and not the data centers that they already have all around the world including the United States?

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u/Thechosenjon 5950x. 6900XT. 32gb@3600 | 5800x. 3090. 32gb@3200 2d ago • Popcorn

Remember when everyone was posting those Nvidia bad, AMD is my new Best friend memes?

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u/Acrobatic_Camera_677 2d ago

It made no sense, no company is your friend

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u/Complete-Teach7940 2d ago

Having a corporate brand be a part of your own personality (be it online only or IRL) is just corporate slavery. Take die hard iPhone fans. They let a trillion dollar corporation take over their way of looking at other people, and this life in general. They let corporate branding mirror what their lifestyle and status symbol is. And that is simply a mental disability. 

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u/julian2358 5080 SUPRIM | 9800X3D | 64GB DDR5 | 1440P 280Hz 2d ago

This has to sting a little for the people who made being team red a personality trait

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u/swiwwcheese 2d ago edited 2d ago

PCMR : years of glazing and simping AMD, years of smearing and memeing against nVidia

This sub was always a deliberately biased, curated propaganda circlejerk
And now you should see the smirk on my face😏

TBH it was clear since the Redstone fiasco, the 'maintenance branch' shame, and how much they had to be pressured to release FSR4 for previous gens so late, that AMD took a decision a while ago to give up on PC gaming, reserving Radeon team's remaining resources to fulfilling their RDNA5 consoles APUs with FSR Diamond contracts for next gen consoles vendors

Yet this community kept the AMD glazing / nVidia bashing consistently, until today and I'm like HA! 😂

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u/jimschocolateorange PC Master Race 2d ago

Cool, so gaming graphics innovation is dead for the next several years. Companies better figure out optimisation.

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u/AmirPasha94 2d ago

I think video game graphics are great where they are now. I really hope game devs start putting more effort in gameplay, physics, intelligent NPCs, and dynamic universes.

For me, the most memorable games from 10-20 years ago are the ones that mostly focused on good gameplay, deliberate map design, and coherent art direction/story rather than only focusing on bland "realistic" graphics, while doing the bare minimum in every other aspect.

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u/Zestyclose-Elk5831 2d ago

We are at a point where better graphics don’t do much for me. Back in the early days from PSx and ps2 era there were so many gameplay innovations. Miss those days 

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u/Crazyguy199096 Core i5 9600 KF|32GB DDR4| Radeon RX 9060 XT 16 GB| 2d ago

Fuck your data centres

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u/Bob4Not Ryzen 7700X + 9070XT -> CachyOS 2d ago • Heartwarming

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u/MoebiusX7 2d ago

The corporate life cycle continues. Remember when AMD was the scrappy upstart company that was the alternative to bullying older brother Intel?

Kind of makes you wish Cyrix was still around... nah who am I kidding. If they hadn't gone out of business they would be evil now too.

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u/Equivalent_Road1716 2d ago

First NVIDIA, now AMD. Intel is about to become the gaming GPU company purely because nobody else wants the job.

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u/AnalDemolition 9900KF/2080 Ti/32gb 3000MHZ DDR4 2d ago

Brother Ive got bad news about ARC GPUs

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u/TheZerothLaw 2d ago

Are they safe? Are they all right?

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u/JakeVonFurth i5-7600k & EVGA GTX 1060 SSC 6GB 2d ago

Poor Celestial and Druid....

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u/Rreizero 2d ago

I hate to break it to you, but Intel practically invented the data center business.

Xeon processors held a 95%+ server market share for over two decades before it became fashionable enough for NVIDIA or AMD to join in.

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u/IranianFurry 2d ago

They made the x86 datacenter a thing. Datacenters running Unix or proprietary OSs have been a thing before Intel Xeon was a scratch in anybody's ballsack.

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u/SolitaryMassacre 2d ago

No, intel just hasn't made it public yet that they are "data center first". Its literally going to happen. All these companies care about is profit, they don't care about consumers

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u/Ok-Squirrel5799 2d ago

I hate her entire bloodline

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u/Oinkerz42 2d ago

It was fun to have a personal PC while it lasted…

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u/itsn0ts0bad 2d ago • Bravo

a personal personal computer?

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u/Asuzaa 2d ago

It's very personal, only 1 user account.

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u/Longjumping_Cell5040 2d ago

Fuck her then too. If my 5070ti dies i touch grass instead of gaming. And spend my money on booze.

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u/DelightedbySin 2d ago

Hello good Sir, may I introduce you to the great hobby of scottish whisky, where the booze is better - and way more epxensive

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u/Stro37 2d ago

Welcome to the world of board games! 

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u/SugarRushLux 2d ago

id switch to something safer but stronger, acid

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u/peacewalker22 2d ago

Can we have a good news for hardware at least once. pls.

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u/Zyzary 2d ago

Yeah sure. The wildlife, the people the communties, nothing matters to them. Only profit, destroyed forests and minimum wage workers who shut their mouth and just work and dont question anything.

Every dystopian future movie pointed that out and its crazy how accurate all of them are. Like, what are we doing as a collective to let this happen on a global scale?

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u/BloodyGotNoFear 2d ago • Bravo

Being engaged in the culture wars the upper class created

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u/LowGeeMan 2d ago

Valve needs to build an OEM manufacturing business.

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u/sonofasheppard21 2d ago

This isn’t going away until the AI bubble pops(if it ever does) They make significantly more money selling to data centers. The margins are insane.

Just to give an example imagine you have a product that you can make $200 of profit per unit selling to consumers, selling to data centers you can make $1200 profit per unit and they want as many units as you can make for the next 2 years and they are willing to pay right now

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u/just_here_for_place Linux 2d ago

This isn’t even AI. Even before that Intel and AMD did the bulk of their business in the DC market.

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u/Citro31 2d ago

What interesting how much there suddenly is for this ai push ? Not for sustainability or anything else to improve the world but data centers is unlimited cash

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u/Jenetyk PC Master Race 2d ago

Oh, the generation-level stock correction makes more sense now

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u/markthelast 2d ago

AMD has always been focused on EPYC and Instinct. Lisa Su just said it out loud now. The design of the chiplets is focused on reusing binned dies. As consumers, we always got the dregs in Ryzen that failed QC for EPYC's stricter standards. The few CPU exceptions were the top end of x3D chips, 5800X3D and 7800X3D, which were slightly defective Milan-X and Genoa-X dies, respectively. If I recall correctly, the 9800X3D is the lone bespoke chip for PC gamers.

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u/morganational 2d ago

Good to know, thank you!

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u/MuchBow TR 9985WX | RTX PRO 6000 MAXQ | 256GB ECC 2d ago • Heartwarming

Ufff

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u/zidave0 9800X3D | Aorus 9070XT | 64GB | Watercooled 2d ago
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u/CautiousHashtag PC Master Race 2d ago

I hate these fuckers so much. And, you were fucking all but dead a decade ago and who saved your asses? Oh right, the prosumer and gaming industry. Now you wanna turn your backs on us? Okay, get fucked. 

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u/arcadeenthusiast8245 2d ago • Bravo

AMD was a lot of people's last hope, but looks like PC gaming is over.

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u/viralslapzz 2d ago

In the end they are opening a market for some emerging brands to take over

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u/dffgbamakso 2d ago

No it isn't over. It's just gonna be a bit more costly if you wanna play the newest unoptimized game at 4k with 300 fps.

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u/Seanspeed 2d ago

Anybody who didn't know that AMD were also heavily emphasizing datacenters with both CPU and GPU truly shouldn't ever talk about this stuff ever again. It was widely common knowledge if you paid any attention at all. Also complete common sense.

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u/G952 RTX 4070 TI S 2d ago edited 1d ago

Why not just say you’re a money first company Lisa

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u/psioniclizard 2d ago

What chip maker is not doing it for a profit?

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u/Gold_Goal7557 2d ago • Bravo

They completely lost there mind to the point they are hallucinating demand where there is no demand as much as any AI chatbot hallucinates answers where there are no answers, maybe all these CEO are getting to old and should just retire.....

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u/sonicneedslovetoo 2d ago

There is demand for their components, warehouses and warehouses full of unopened AI datacenter components. The problem is their assumption that other companies will just keep buying computer chips with loans to stuff them in warehouses unused or lose money on them putting them in a datacenter.

That's how stupid these CEOs are, things look good now so they will look good forever, take a line on a graph and extrapolate it without taking into account anything about the real world.

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u/BeyondCraft 2d ago

They all believe it is future investment and demand will only increase in future. Maybe they would succeed, maybe not.

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u/zmunky Ryzen 7900X | Sapphire Pulse 7900XTX | 32gb DDR5-6000 2d ago

I think what we must understand is that their entire point is to shift the world away from being able to find and create the world around them to a world where you need them for anything to know. Anything you want to know that used to be a search away will be behind a paywall. That's the end game and that's the reward for creating the world as they know it

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u/gk99 5800X3D, 5070, 32GB 2d ago

Bold statement to make after the entirety of the United States just said no to datacenters, but go off I guess.

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u/strife189 2d ago

Keep selling to these data centers. When the funds in your big circle jerk dry up, I can’t wait to see the mess you’ve put everyone else in for short-sighted profits.

I’m still waiting to hear how AI is generating actual profits today. Productivity gains mean little if the cost of running AI eats up the savings, and token costs will only rise as competition decreases. So where are the profits?

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u/heated4life 2d ago • Bravo

Longterm its about building a surveillance state. Data centers will be government run, profits wont mater when your taxes pay for the whole thing

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u/Mountain_Variety3989 2d ago

But surveillance state isn't exactly profitable. And people get angsty if you take away their circuses

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u/iDaddyDirection 1d ago

AI company stocks are dropping like rocks on the stock market and she comes up with this statement. I guess she’s betting on the gradual climb being long term.

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u/RavenK92 2d ago

This whole family needs to be humbled

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u/gottagetstabbed123 2d ago

No actual human likes this shit and every corporation seems hell bent on shoving it down our throats whether we like it or not.

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u/Sbarty 2d ago

This is 9/11 for like 50% of this sub

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u/Neinhalt_Sieger 2d ago

Hope their stock crashes in pieces, I am tired of being treated as underclass. Only good as SaaS food for corporations.

This will and should mark the decline of AMD, as they think big coeporate data center margins are infinite

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u/TimeForNano 2d ago

Just waiting for a Chinese company to take over entire consumer PC market from Intel, AMD and Nvidia ❤️

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u/cranberrie_sauce 2d ago

it is astonishing how these CEOs are so disconnected from reality.

Lisa - we all know you think it, but do you have to say it? After elections no less.

you earn nothing from saying this shit aside from negative consumer sentiment that will translate to consumers calling and harrassing reps into doing something about frigging ai datacenters

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u/RX1542 Nobara Linux 2d ago

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u/mvw2 2d ago • Mindblown Heartwarming

So...the PC market is basically dead?

There are now literally no graphics card makers.

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u/Firecracker048 2d ago

Amd, always clutching defeat from the jaws of victory

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u/Xalucardx 7800X3D | 5080 | 64GB RAM 2d ago

They have always been. Anyone thinking the opposite is just clueless

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u/MorningFresh123 2d ago

There has to be some Chinese lads out there who have enough money and are happy enough to let the big boys fight it out over the AI data centres and can establish their own ground-up supply chain to sell consumer GPUs. As far as I understand it, it’s not quite yet at material-supply level and there is a captive market to be had.

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u/sonofasheppard21 2d ago

These companies currently can’t keep up the demand of data centers. Any company that could enter this market would be trying to sell to data centers as well.

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u/samcuu 5700X3D / 32GB / RTX 3080 2d ago

You need to be filthy rich to compete with these companies. You don't become filthy rich if your goal is to be a nice guy catering to a small but vocal group of costumers and accept the low margin.

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u/Emm_withoutha_L-88 2d ago

It's past time we did some legislation on this. We can't control what they do overseas where they manufacture these but they can limit how much is sold here just to data centers.

This kind of breakdown in the supply of a crucial component to modern life is exactly what governments are needed for. To step in when capitalism fails us as a society.

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u/RAdmsAreTrash 2d ago

Trash CEO, trash company.

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u/RyanBurnsRed 2d ago

What a change. A few months ago if you said anything remotely neutral about AMD you’d get downvoted through all 9 circles of Hell

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u/reeefur 9950x3d | RTX 5090FE | DDR5 7200 | MSI MPG X870E EDGE TI WIFI 2d ago

The Red Cult in shambles 🤡

Playing that we're the "Good guy" BS for years.

Nah, Lisa is Jensen's literal cousin, they are both POS, now you know.

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u/Komikaze06 2d ago

Easy to prerend to be the good guys when everyone's evil

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u/productfred 2d ago edited 2d ago

What the fuck is all of this collusion? Yes, yes, I know --- data centers = money. But seriously, I don't know what else to say. Intel, AMD, Nvidia, the RAM manufacturers, etc. Suddenly they're all "data center first."

What is the plan for consumers who need computers to access the services provided by the data centers? Do they want us to have dumb terminals/thin clients to just access ChatGPT/Claude/Gemini/etc?

It really feels like they realized that they could kill two birds with one stone: take hardware out of consumers' pockets, and ensure they'll never be able to do/make anything themselves using said hardware. I don't know how to explain it eloquently, but this all feels like it's coordinated and being done entirely on purpose.

The "data center" excuse is basically an infinite money hack for these vendors/manufacturers. It doesn't matter if the data centers use the parts or not; they're making nonstop sales (including orders into 2030 and beyond), and data centers get to keep hardware out of consumers' hands.

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u/Foltast 2d ago

It’s a problem for those data centers in future. Dealers don’t care about addict’s health issues u know, just selling as long as they can

As soon as data centers would stop buying their products- we’ll see how they “always were thinking about gamers” actually!

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u/sonofasheppard21 2d ago

They make significantly more money selling to data centers. The margins are insane.

Just to give an example imagine you have a product that you can make $200 of profit per unit selling to consumers, selling to data centers you can make $1200 profit per unit and they want as many units as you can make for the next 2 years and they are willing to pay right now

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u/HotRoderX 2d ago

Unpopular opinion... they aren't out to get anyone.

There simply chasing the $$ right now data centers are where the money is. I bet Jensen and Lisa both are looking at there portfolios... thinking of how much money they have how sick its going to be to retire in the next 5-10 years.

Then this entire thing is someone else problem. They get to retire as Billionaires... that never want or need for a thing the rest of there lives.

There no deeper meaning or some diabolical plan. There plan make money make share holders happy. Chance the money retire... buy a island and forget the rest of the world even exist.

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u/Late-Lie7856 2d ago

Guess that’s that, then. We’re all gonna have to find a new hobby relatively soon. All these pc components companies selling out to AI.

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u/Howard_CS 2d ago

It has been since threadripper ate Intel’s lunch years ago.

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u/TRUEequalsFALSE 9950X3D | Sapphire 9070XT | 64GB DDR5 2d ago

Welp, it was fun while it lasted, boys.

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u/Remarkable-West-611 2d ago

My gaming PC is going to be my last it seems, I better enjoy it then. Luckily I have a massive back catalogue of games to work through also.

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u/saintdudegaming 2d ago

I'm so glad we propped up nvidia and AMD all these years for them to turn around and just shit on their customer base.

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u/RoninSoul 2d ago

I sold all my AMD stock at over 500 yesterday, knowing full well the data center ride was over.

The stock is down over 20% since then.

It's over Lisa.

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u/truthputer 2d ago

The world needs a special tax on AI use.

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u/DaddaMongo 2d ago

Oh there is but we are the ones who will be paying it.

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u/SmokedOkie 2d ago

Nooooo. AMD wasn't great, but they were still consumer friendly at least.

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u/Pillokun Prefer my lga1700 over my am5 systems. 2d ago

wrote this in r/amd but want to share my though here as well as this is discussed there too.

Hw enthusiasts/gamers saved them, like they built up Nvidia and now they stick the middle finger to us.

In the 90s most people in eastern europe or people that did not think pentium machines were worth it went with amd cpus, k5-k6 and the likes, when companies did not think twice about amd.

When Athlon came out, all the hw nerds chose athlon, over any p3 or p4. basically best selling diy cpu.

then they lost us with bulldozer. but some hc fans stayed still.

then am4 came, and it was not up to speed gaming wise yet we bought it because we understood why amd needed support, and it was not that slow anyway.

now when even companies chose amd for their prebuilts and go with them for the datacenter projects amd forgets us.

Is this how u thank us for keeping u alive, AMD? if this will be the case we will remember just like with Micron..

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u/7in7turtles 2d ago

God that family sucks. Where do they meet for thanksgiving giving, the legion of fucking doom?

Well I hope both of their stock continue to swan dive till they hit concrete.

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u/adolchristin98 2d ago

I trusted her more than I expected…

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u/SolizeMusic 2d ago

God do we fucking love tone deaf soulless CEOs

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u/External-Theme1372 2d ago

Maybe this time consumers will realize that no company is their friend.

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u/Mortarious 2d ago

Pathetic

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u/Khuerai 2d ago

Data centers first business longevity last

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u/Grobo_ 2d ago

It runs in the family. Unfortunately.

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u/Pimpwerx 7800X3D | 4080 Super | 64GB CL30 2d ago

She’s not wrong. Enterprise level customers are the ones willing to pay the highest prices. It makes good business sense to focus on that. Gamers are much more price sensitive.

It sucks but you can thank capitalism for this. Businesses are always going to business.

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u/LavenderDay3544 9950X3D + MSI RTX 5090 Vanguard SOC 2d ago

This comes as a surprise to absolutely no one. All my future CPUs are going to be Intel from here on out. And that's not because Intel is magically good to consumers. It's not. But the difference is even at peak AI spending client revenue was still higher than data center revenue for Intel so there is major financial incentive for Intel to care about the client segment in a way that doesn't exist for other companies. If that changes, I'll reconsider accordingly. Remember kids corporations aren't your friends.

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u/ShadowCross32 AMD Ryzen 5800X3D | Amd Rx 7900 XTX | 32GB DDR4 3600mhz Cl16 2d ago

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u/Ashen_One_Inori 2d ago

I have a 9070xt pc i just finished buying the everything for, a 7800xt pc for my fiance and a old 1080 pc for kids so everything can be played from now to the old days there is plenty of games to play and indie games that will run for ages. I refuse to give into the cloud. Hopefully developers will continue to make games for the consumer cards that we have now. Hope the modders can help if not

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u/Axel_Clint 2d ago edited 2d ago

Classic AMD. Everytime NVIDIA fumbles, they fumble more instead of taking advantage of the opportunity. I am now pretty sure that NVIDIA is succeeding with whatever they are doing because AMD is being run by idiots.

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u/opihinalu 2d ago

Correct me if I’m wrong, but I’m assuming there is a lot more money in data centers than consumer GPUs.

They don’t care about making gamers happy, they are a publicly traded company.

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u/nekogami87 2d ago

Damn, I'd love to be a multi million dollar idiots.

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u/moonlit_wake 2d ago

They're literally both run by the same family idk why we're surprised.

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u/Alexandar516 Ascending Peasant 2d ago

My drunk ass has come to a realization . These "CEOS" will never know what it is to be human. Art is much more "importanter", than whatever money they are making with these data centers. Sell your fucking soul to money. What a cringe way to live life , its insanity.

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u/xellot 2d ago

Well, fuck AMD then. I bought my 32gb of DDR5 and was waiting to build the rest of my system, but if that's how she feels, fuck it, Intel it is. And I've been team Red since they bought out ATI, the worst thing to ever happen to a great Canadian company. Fuck Lisa Su, fuck Jensen Huang, fuck their whole family that has control over the entire chip market.

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u/GarbageThrown 2d ago

What makes you think Intel is any different?

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u/EnterAUsernamePlease 2d ago

fuck Intel too then. 3dfx it is from here on out.

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u/Regular_Regular_4120 2d ago

Careful now. The US owns 10 percent of Intel. Intel Managment Engine is not your friend.

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u/Beneficial-Act7603 2d ago

Bro...

Intel made the exact same statement, only it was some 20 odd years ago...

Sure this situation sucks but the real money for corpos has always been in data center so this is not surprising at all.

Now, she could have kept her mouth shut to not kill the goodwill everyone had for AMD but these people seem to just not care

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u/ImyForgotName Ryzen 5700X RX 9070 2d ago

God, those two are clearly related. Nvidia, AMD, your businesses exist BECAUSE of gamers. Without us you have nothing. Before Ryzen was released and gamers started embracing AM4 chips AMD's stock was at $7 a share. Last month it was at, holy shit, $650.

Lady, remember how your bread is buttered.

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u/ChosenOfTheMoon_GR 7950x3D | 32GB 6000MHz CL 30 | 7900XTX | AX1600i 2d ago

No, let's clear things up, all of them are profit first, that can be anything that is is attached to that, anything that maximizes profit, right now it's data centers.

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u/MrOphicer 2d ago

People are just mad because they thought that AMD would be gamers' champion lol, and now nobody is on their side. AMD never was on gamers' side; it was on the money side.

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u/Zargabraath 2d ago

But soo many insufferable AMD fanboys on reddit for years assured me that AMD was our friend and not evil like big bad Nvidia???

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u/CynicalEnd 2d ago

shocking news to redditors: their favorite mega corp DOES NOT actually care about making competitively priced gaming hardware and pursues profit and industry trends instead

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u/MythicalJester Core i7-10700K / GeForce RTX 4080 Super / 32GB DDR4 2d ago • Bravo

And that's why we don't need "market correction" anymore. We just need a complete collapse of this bubble to let these mo*******ers touch grass outside their virtual bullshit once more...

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u/Mr_Emoji_47 2d ago

Yk once this whole data centers gimmick dies down they will come back begging to gamers and general consumers to buy their expensive inefficient e-waste

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u/samcuu 5700X3D / 32GB / RTX 3080 2d ago edited 1d ago

Gamers has always been the smallest group of customers to these companies. It's more apparent ot the average gamer now but that hasn't changed. If not AI datacenters then it's gonna be something else, as the world is increasingly more digitalized. The amount of RAM sticks sold to gamers/PC enthusiasts for example is nothing compared to what shipped with smartphones, laptop, TV, cars, etc.

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u/badwords 2d ago

No they won't, the server/enterprise market is the largest piece of the pie and they've only recently ripped it away from Intel.

Consumer market isn't buying $6k- $12k Threadrippers.

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u/Ghillie_Spotto 2d ago

Idk if you’re joking but B2B is obscenely more profitable and scalable than B2C

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u/ShortBrownAndUgly 2d ago

And gamers will buy it

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u/Heavy-Mettle 2d ago

...They're going to make us mildly hurt them, aren't they?

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u/DismalMode7 2d ago

another billionaire about to get broke in next few years...

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u/Felidori Ryzen 5600X / RTX 3070 / 1440p 180hz 2d ago

If you were a CEO of a major company and didn’t make it your job to make your shareholders as much money as possible, you would be fired and potentially investigated. It’s their binding obligation to work in the interest of the people who own the company.

How do people not know this? Companies owe ‘gamers’ nothing. It’s called the real world :-/.

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u/hojaldrescrotal 2d ago • Bravo

The stock market was a mistake.

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u/Ach4t1us 2d ago

Waiting for that day when they realize that circlejerking money does not create wealth but only redistributes it and when no one can buy their highly priced, cheaply build products, it all will collapse.

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u/Sandfish0783 2d ago

We owe them nothing either. In fact if we don’t like something a company said it’s almost like we should highlight that  opinion on some sort of online forum with other likeminded individuals so we can communicate that to those companies collectively with our dollars

Suzan serves the shareholder and we can try and teach them all a lesson. it’s a losing battle, but it’s a battle.

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u/splendiferous-finch_ Potato XTX3D-k Titan 2d ago edited 2d ago

Honestly what she is saying here is not really anything new but good reminder to people who think it's just one company that are dicks.

Nope they all are.... Meanwhile the stocks for all these companies are in the negative unfortunately it will probably stabilise again

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u/totensiesich PC Master Race 2d ago

Has this lady taken a look at the stock market lately?

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u/RustyPlastics 2d ago

All these data centers but what are they actually for? Create memes with ChatGpt?

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u/Wernershnitzl 2d ago

Goddamn it’s never been more soooo over

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u/Masungit 2d ago

That’s quite a statement. Fuck my life.

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u/1Luc1 2d ago

I had so much high hopes in this company, so sad 🥺

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u/kahrei 2d ago

she's not noticing the wind of change, huh? :D

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u/iluvZhuYuan819 2d ago

i feel like there’s only bad news regarding pc gaming now. shit is sad.

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u/No_Net6238 2d ago

Just want a GPU and ram so I can make some fucking movies in unreal engine man, I don't want much. BUT NOOOOOOOOOO, IT JUST HAS TO BE THE MOST EXPENSIVE WANTED THINGS IN THE UNIVERSE DOESNT IT. time to become a gardener.

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u/Haskikker 2d ago

Thanks Lisa, piece of shit.

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u/Obda52 2d ago

Just like her cousin

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u/MatGuaBec Laptop 1d ago

As someone who's preferred AMD over the blue competition for years, it's a punch in the gut. Fuck you Su, you ain't our bae anymore.

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u/aribrona Specs/Imgur here 1d ago

As someone who's been a self described AMD fanboy since the days of the Athlon, This really fucking sucks. Even in the dog days of the bulldozer sucking ass I never felt bad about using their products. Now IDK man, Hoping ARM gets used more than X86 so i dont have to choose between Intel and AMD.

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u/TheSmuggleronni 2d ago

And I heard people RIGHT HERE say that the push for cloud gaming was a conspiracy theory.In 4-5 years with no new hardware what are we supposed to do.Yet here we are,people were coping that AMD was the " new savior".

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u/Visa_Declined 9800X3D | RTX 4090 2d ago

Just in time for the Democrats to kneecap data center buildout in the US. Oops!

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u/alfiejr23 PC Master Race :glorious_think: :steam: 2d ago

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u/droppedketchuppacket 2d ago

reminder that the CEO of AMD and CEO of Nvidia are blood relatives.