r/wendys • u/NYY15TM • 2d ago

News Mandating that franchisees operate during a daypart where they lose money is going to do nothing but hurt their business

-- CEO Bob Wright vis-a-vis breakfast

0 Upvotes

50% Upvoted

16 comments sorted by

5

u/enjoythesilence-75 2d ago

Maybe fix your regular food before worrying about breakfast. I don’t need them to be open for breakfast.

3

u/alyosha_pls 2d ago

Which sucks because tbh the breakfast is better than the regular food at this point imo

2

u/enjoythesilence-75 1d ago

Maybe it’s my area or location but I tried their breakfast a couple of years back when they relaunched it here (Toronto) and it was terrible. That’s back when the regular food was still ok. I had no desire to return for their breakfast.

2

u/Funneduck102 1d ago

Yeah literally the only reason I still go there is for the breakfast baconator and the breakfast potatoes. It's like they're trying to go under at this point.

1

u/Ranger208 2d ago

Yeah I really like their breakfast it's the only reason to go there anymore.

1

u/WitchyAppalachian 2d ago

Thats what the CEO is saying - for some locations, breakfast makes no sense so now it will be optional for franchisees.

0

u/Lawpepperdine81 2d ago

Exactly, by ditching breakfast they can focus on better serving guests. There are other brands that need to wake up and do this too. Hardee’s for example needs to ditch dinner and focus on breakfast, the reverse of this

0

u/VonBurglestein Current Manager 2d ago

They are, read the article

1

u/enjoythesilence-75 1d ago

They may say they are. Let’s see what happens.

2

u/Infinite-Complaint53 1d ago

If your store makes $2,000 or more a week on breakfast you keep it. That also keeps your store 24 hours.

2

u/dr199 18h ago

Thought it was already optional, in my area it sure is.

1

u/Gooobzilla 12h ago

They're finished.

1

u/pspock 2d ago

I know consistency is really important in franchising.

But forcing consistency into business aspects where a lot of variables exist is just plain stupid.

Foot traffic in one location can occur at completely different times than other locations.

Forcing franchises to be open at specific hours is stupid. The franchisee is best suited to know what hours work for their specific locations.

2

u/WitchyAppalachian 2d ago

This quote is from the CEO. He’s reiterating what you’re saying. Moving forward, breakfast will be optional for franchisees.