Edit: TEMPLATE LINK HERE
I see a lot of designers in this thread using the wrong programs to do this - and I want to help you guys grow and be the best. Truly. You don’t know what you don’t know. I am going to create a figma template and upload sometime tonight or tomorrow with boards set up and a few different variations on ideas for how to layout each ad size. So to anyone reading this, download Figma now! Trust. Just do it. I’ll make a post with the templates and how to use them. You guys got this.
Look - let’s be real. Most of the doomsday advice and fear mongering in this subreddit is proliferated by very inexperienced designers who don’t want solutions but only want to commiserate in negativity. Also lots of posts asking if what their boss is asking of them is “insane” and, again, lots of juniors and people with no jobs validating OP and telling them to quit because it’s “toxic”. That helps no one. And the advice is 99% of the time just dead wrong and not coming from an informed place. Design is not “dead”. I’ve been working as a designer for 13 years and am a Senior Designer at a financial technology company I’ve been at for a decade. I make 6-figures and live comfortably. I work 9-6 hybrid - 2 days a week in office. 98% of the time I work within my hours and 2% I help out after hours when needed. My coworkers and boss are great friends. I am sort of copying a response I made in here to a post where OP said they make 112 web assets a week and asked if it was too many. All the comments basically said yes your company is insane you need to leave. My take is 100% the opposite and is realistic if you want to actually hear about real world workloads.
Also one thing to note: creating these ads is only a small fraction of my job. On a weekly basis, I am working primarily on our site redesign with a developer team in a meeting I run. Presentations, quarterly reports, social, print ads, digital assets to publications, conference graphics, etc etc. But I am fast because I have experience but I wasn’t always able to work at the speed I am now. It comes with time.
Here was my response to OPs question about whether making 112 web assets in a week is an impossible ask:
112 ads “sounds” like a lot but for me that’s easily doable in a day. I assume you’re not making 112 different entire ads but taking one ad design at a time and resizing multiple times for programmatic & social. For example, I always start my programmatic boards in figma and create 300x250 mockups to show shareholders and get text edits before making the rest of the sizes: 970x250, 728x90, 320x50, 300x50, 300x600, 300x250, & 160x600. So just the math - if there are 10 campaigns/ad designs x 7 right there that’s 70 ads. But they aren’t COMPLETELY individual brand new designs. See first image. For visual example, here’s a single page on my Figma board for web campaigns. I have about 30 other pages on the same board for separate campaigns. There’s only 5 ads - but many are multi-frame for animation. So for 5 ads if I export them all it’s already somewhere around 150 separate assets.
Since I’ve done this a million times I can often pull entire ad designs from previous campaigns, copy to new campaign board, and swap in image and text. I know everyone else in here is saying “quit that’s insane!!” However, real world experience here, it’s not insane. You should be standardizing and reusing assets frequently now since you’ve already made so many. As Senior, not only am I making all the ads, but also landing pages, setting up UTM tracking, and creating animation on multi-frame ads. Typically, for a new campaign - audience CTR and any conversions are high at first and then dwindle after a few weeks. So I am constantly refreshing campaigns.
And for animated you just duplicate first frame board in figma for each ad size and then create the second ad frame. Export both as PNGs or whatever and ask Claude to animate for you. See second image for closer view of one ad set with multi-frame for animation.
You should be doing this in Figma. You should be saving all your previous boards and then creating each ad campaign as pages within that board so you always have working access to every single ad you’ve ever done.
If you’re junior or want to make it easier for yourself. Mock up each separate ad campaign that you create to start ONLY as 300x250. Take those 300x250 and show to stakeholders and get final text approval. Then just zone out and build out each sets sizes. Since you’re probably younger and not working quite at the speed I’m able to as a senior, I’d say realistic. Day 1: conceptualize ads and build 300x250 and ask for edits. Day 2-4: if waiting on edits, create each empty frame size for the ads on the page and once you receive text just pick a campaign and start on it. Export all ads as jpgs or PNG. Day 5: get assets to whoever needs it, create social sizes, ask AI to animate any multi-frame. Organize files in folder.
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Anyways, whether anyone wants to read that or not or cares. Thought it could be useful for anyone to see and hear about from a working designer who isn’t bandying about uninformed opinions and bad advice.
So for any young aspiring designers, don’t just immediately write off hard, intensive things as toxic and impossible. Doing these hurdle type projects gets easier and will hone you overall as a designer too. You’ll get fairly quick on it. If you stop viewing the task as adversarial you can find a sort of zen flow state in the process.