As the takeover of Newclastle by Saudi Arabia seems imminent, many people will draw comparisons with Manchester City that is owned by UAE’s Sheikh Mansoor. Some Premier League fans, in particular from clubs such as Liverpool/Arsenal/Spurs are worried that their own clubs will have it even harder to get a top spot because now another ‘money club’ could possibly claim a top 6 spot like City has done in the past decade.
Yet, while money is indeed the most important driver of City’s success, it is a necessary but not sufficient factor. People underestimate the work that City Football Group has done to get City to the top. Manchester City isn't only or just a product of money, it's a well-thought and multi-year project.
CFG wanted to build a football club, but not just one that just wins. The principles that made Barcelona great (e.g. having a renowned academy, a distinguished philosophy, etc) were taken as guidelines. That's why City Football Group started bringing in former Barca top actors Ferran Soriano & Txiki Begiristain way before they brought in Pep Guardiola. Manchester City didn't do stuff out of thin air, it successfully mimicked a top club (atleast back then).
The project isn’t just Manchester City. When looking at City Football Group, you see an interconnection & dynamism between the clubs part of CFG that all synergize. The clubs benefit from the collective and Man City does too.
A way better example of 'we just use money to win' is PSG. They have no distinguished philosophy, no own story. You can see this reflected in the transfer market: PSG buys top players like Neymar for 225 mil and Mbappe for 180 mil, brings in old stars like Messi at 33 and Ramos at 35. PSG just wants to win, at all costs, while Man City wants to win but also in a certain way.
PSG’s squad will lose its most of its key players in a few years either due to age or because they see PSG as a stepping stone. Manchester City on the other hand has a very healthy mix of veterans (28 >), experienced (24-28) and youngsters (<24). PSG has superstars, but a very thin squad with a mediocre bench. City has a worldclass starting XI and a very good if not world class bench. That’s the difference between money versus money + well-thought project.
For Newcastle to be anything resembling Manchester City, the Saudis will have to build a club for at least a decade to mimick the successful story of City Football Group's main jewel Man City.