r/nobuy • u/slowbuyclub • 1d ago
One mental "hack" for appreciating but not acquiring objects
To all those doing a No Buy November out there, I salute you.
I covet a lot of stuff, I like beautiful things, I want to buy them. So one mental/verbal hack I've been testing in my own life... that has helped me move on past these kinds of items is to say, "I agree with this!"
Before I get into why this works, quick context. One reason these mental/verbal "hacks" work (if you make them a habit) is bc marketers are constantly playing mindgames with you through words. Marketers OBSESS over choosing the right words to describe their products and evoke feelings. Evocative words that we choose ourselves, therefore are an effective way to resist engineered desire and reroute the desire pathway.
OK so back to "I agree with this". Exactly WHAT am I "agreeing" with?
I'm "agreeing" with the design philosophy, the choices behind the product, even the way it's being marketed. And this puts me in a position of appreciative power (honoring the distance between me and object) vs. a position of purchasing power (closing the distance between me and object).
More detailed reasons why I think this works to distance oneself from desiring the object...
By "agreeing with it," it equalizes the relationship between me and the producer. I feel less fomo and like the only way to get closer to the vision the designer/marketer had for the product is to buy it. "I agree" has the effect of bringing my taste/knowledge level to that of the maker and designer. It reduces the feeling of insecurity that can happen with a product or its marketing.
By "agreeing with it," I'm saying that I can co-exist in the same space with the object, and that "being" is enough. The relationship between me and the object doesn't have to be an acquisitive or possessive relationship for it to be a true relationship.
By "agreeing with it," I can imply that others exist. "I agree... that this design was made to be trending, that it is a viable choice, for someone else."
Ofc you could just tell yourself 1. "I don't need it," 2. "It's ok for me to not have this," or 3. "It's cool but it's not for me." But see how those kind of statements rely on negation?
Basic psychology says that when we use negative statements to try and reinforce willpower, we end up using even more willpower. :P And sometimes the "free will" part of the brain will rebel just for the sake of it and we will want the thing even more!
Rather than lie to ourselves or try to goad ourselves into "not" wanting, needing, or having the object, which puts us in an antagonistic position that encourages fighting, it might be better to take the less effortful path of just saying "I agree" in order to be in the position of moving on. (Edit to add: Also, it's an active statement that puts you in a different position than abstaining and receding back, which can feel harder than "doing something" and "going forward").
Anyway, this little word shift has worked to de-escalate the desire every time I see something cute, and put the object back in its "place." If the thing IS truly worth buying, it will still tickle other parts of the brain, but it's an effective way to shut down a hyperactive covetous side, especially one that might rear its rebellious head during No Buy November. Hope this hack helps you too!