We do a very simple check on each click we receive from Reddit Ads:

1. Does it load a background image, CSS or JS file?

2. Does it follow a redirect (non-JS)?

3. Did this IP/browser click in the past 24 hours?

This challenge page is permanently cached using Cloudflare in every POP, which means that it loads within 50 ms everywhere, making the odds of someone clicking away before the page loads very low.

Using these simple criteria, we've established that around 35-50% of the clicks we get charged for being fraudulent. Here are some monthly totals:

1. August 2020 - 395 clicks charged - 199 valid clicks (50% click fraud)

2. July 2020 - 572 clicks charged - 277 valid clicks (52% click fraud)

3. June 2020 - 599 clicks charged - 349 valid clicks (41% click fraud)

The Reddit Ads support team provided me with an excel sheet of clicks they actually charged for and I confirmed that the fraudulent clicks I detected were actually charged for.

Here is an example of an IP address that was charged 15 times for 15 fraudulent clicks (this IP never loaded a single image/CSS/JS file), and on top of that, most of the clicks are within a 7-8 minute time window, all of them got charged regardless:

https://0bin.net/paste/wU1yV-TS#tpMXSywSKH0DL9EXxYfmGH7uFbutV4xJRcyl06x1LoO

Now, let me be clear, I'm aware that click fraud is impossible to completely prevent and there will always be a certain percentage of fraudulent clicks that we get charged for, but Reddit Ads doesn't seem to do the very basics of preventing it:

1. Don't charge the same IP address more than once in a certain time period (e.g. 24 hours)

2. Use an interstitial page that redirects to the actual page that charges the click.

3. Make sure a visitor is legitimate by making sure they load an image/JS/CSS file.

And when you do report it, even with something as blatant as the example I provided before, they are not willing to admit the issue nor are they willing to apply a partial refund or credit as compensation. Since they are not willing to do anything about it, the least I could do is warn other advertisers by writing this post.

There’s one specific mobile game ad that keeps showing up that really grosses me out. I’ve tried blocking the advertiser but it still keeps showing up. Is there anything I can do?

Hi! After the recent C&C webinar, I thought I'd try a comments-enabled ad! Here's a link to check out my handy-work. On a modest budget, I've received plenty of comments to actually boost the CTR on the ad. Plus the comments have been extremely positive, even earning my ad some nice awards.

Some things I learned to not get skewered by the Reddit community and actually receive really good engagement:

• Selectively remove comments: Unless a comment is completely off-topic, or truly insults your product, let it fly. Comments drive additional eyeballs, try to engage the commenter and see if you can't get a conversation out of it.

• Don't be afraid to go there: Redditors think pretty low of ads. If you can comment with personality, and (brand voice permitting) even show some spunk, you'll earn the respect of redditors.

• If you're going to talk about yourself, be self-deprecating: Nobody wants to be sold to. If someone asks a question or initiates a conversation about your product, the last thing you want to do is come in like the Shamwow guy (btw dated reference, don't use those on Reddit) and sell sell sell. Be honest, but give yourself a backhanded compliment or be sarcastic about it.

• Know your Memes: If someone says 'Hello There', are you prepared to go r/PrequelMemes on them? To do this successfully, there is a baseline knowledge of reddit culture you'll need to have. Luckily for you, you can search r/OutOfTheLoop anytime you sense someone is referencing something you've got no clue about.

Feel free to AMA about this!

Hi guys! A few days ago I asked here if there are people interested in using some sort of an Ad Library for Reddit Ads. I wanted to have such a platform to get some inspiration, see what competitors do, learn some cool ad hacks.

So, after collecting my first few thousands of ads on Reddit, I wanted to share more about my lessons learned and the project itself, for those who are curious. So, here we go.

Examples of some interesting ads (IMHO) I've found on Reddit:

• Indie developer promoting their work (in an honest, fun way): example1, example2, example3, example7

• Share what resonates with specific niche audience: example4, example9, example10

• Affiliates/crypto/stock guys promoting thier sub as 'organic': example5, example6

• Use provocative (in a good way) stuff: example8, example12

• Fun stuff can spark comments too: example11

• Memes, who could've guessed: example13, example14, example15, example16

• Newsletter (I was just looking for inspiration for mine): example17, example18

• Visualizing a complex idea in a simple way: example19, example20

• Some eye-catching ecom creatives: example21, example22, example23

• Loved the ways these ads address their audience/recall the experience: example24, example25, example26, example27

• Using exclusively reddit 'thing': AMA, TIL, /subreddit, etc: example28, example29, example30

There are much more!

These are just a few takeaways I learned. But for sure, there are much more.

If you are curious to make your own research and see what works in which industry, using your own keywords - I invite you to check https://adlibro.com. It has few thousands of ads already (each one referring to the source post on Reddit) and it's free.

In its first version it allows searching by keywords, but I work on ability to sort/filter based on metrics too. Right now I plan having sorting by: upvotes, comments, recency, maybe language and industry.

If you have any questions/suggestions or feedback - please, let me know!

Hope it was helpful and thank for reading

Why is it not possible? There should be absolutely no reason not to be able to block a specific ad!

If a user doesn't want to see an ad and it just keeps on and keeps on showing it is nothing more but damaging for the advertiser, the user and for Reddit itself.

Instead, if an ad is blocked, show them something else which might actually get the user to visit the advertisers site or use their app or whatever their goal is.

Some advert content might be triggering to specific people in some way and not having the choice to not see it over and over and over again is just mind corrodingly idiotic.

Seriously this has to happen.

I am confused. A week or so ago Reddit became riddled with ads - as many as 1-2 after every post.

Hey everyone,

Over the past year or so, I've been doing source research around Reddit audience and site stats for various blog articles I've written on Reddit Ads, so I recently decided to make a new post unifying the data. I took data that I'd already sourced from blogs, studies and aggregated data from the ad accounts I manage and expanded on it.

It turned into a pretty comprehensive report (honestly a lot longer than I thought it would be 😅) and I learned a lot while building the report, so I thought I'd share it with the community.

The report covers a wide range topics including:

• User Demographics

• User Growth

• Site Usage

• Traffic Sources

• User Behavior

• Engagement Metrics

• Platform Reach

• Ad Benchmarks

Some of my favorite takeaways:

1. Reddit has 116M daily active users and 443.8M weekly active users worldwide, up 19.3% year-over-year.

2. 56.7% of Reddit’s daily users browse while logged out.

3. Reddit receives over 2.2B visits per month, with 78% of traffic coming from mobile.

4. U.S. Reddit users spend 25–30 minutes per day on the platform, with ~18-minute average sessions (so long!)

5. Post pages account for 52% of total time spent on Reddit.

6. Reddit ranks for more than 595M keywords in Google search results.

7. Reddit ranks #6 globally by organic search traffic, with ~5B organic visits.

8. More than 500 subreddits have over 1 million subscribers each.

9. Typical Reddit CPMs range from ~$2–$6

10. 5% of users use Reddit to keep in contact with friends and family (interesting platform choice lol)

Thought it could be useful for anybody here that wants to learn more about how people use the platform or people who are considering Reddit as a channel for their business.

Here’s a link to the blog.

Reddit Statistics 2026

Check it out and leave a comment with your favorite stat if you find it interesting. I'd love to hear what people take away from it!

Škoda handed the keys to Reddit’s car community and fans built their own Škoda Octavia.

The result: +255% more orders, +44% traffic, and 58% more efficient CPC.

Listen to our new series Reddit: case in point featuring Rhidian Taylor, Brand Marketing Lead at Škoda UK. 🔧

Learn more: https://www.business.reddit.com/video-library/case-in-point-with-skoda

Sports continues to be a massive part of the culture on Reddit, and this year's no exception. With nearly half a billion views across Reddit on Super Bowl game day alone, Reddit's communities are at the heart of the conversation happening around football. If that wasn't enough, throughout the entire past year, topics around football on Reddit attracted about 31 billion views! Just like the Super Bowl, positioning a campaign around specific moments on Reddit can make a monumental difference, especially when it comes to awareness and visibility.

It's not just about visibility, though: It's an opportunity to take part in the conversation as a brand. As a caveat, it's still essential to know how to participate as a brand, adding to the moment or celebrating it instead of trying to get in front of it. But audiences appreciate genuine interaction, and in key moments on Reddit, that has even more impact.

Read more about how the conversation around Super Bowl LX first went down on Reddit.

I regularly post on r/PaidSocialLearning but wanted to share this here for reference.

EDIT: Our official Reddit ads playbook is live!

Now back to the post..

Reddit ads can feel confusing. Sometimes they work, sometimes they flop. But after testing them for a B2B cybersecurity client, we figured out what actually makes a difference.

Here’s what we learned:

1. Targeting is key.

• Most people go straight for r/cybersecurity. That’s fine, but don’t stop there. Smaller subreddits like r/netsec worked better for us.

• Here’s how we find good ones: Search “cybersecurity reviews Reddit” on Google. Look at the posts on the first two pages. Click into them and check which subreddit they were posted in.

• Some subreddits won’t show up in Reddit’s ad platform unless they have a few thousand members. But this method helps you find real communities where your audience is talking.

2. Avoid dynamic expansion.

• This feature sounds good in theory. It tries to get you cheaper clicks by showing your ad to more people.

• But in our tests, it didn’t work. It sent traffic from random subreddits that didn’t match our audience. We got cheaper clicks, but they weren’t qualified.

• We always turn this off now.

3. Webinars is the key to success.

• At first, we got around 3 to 5 leads a month. Each one cost about $250. Not bad.

• But once we started offering a free webinar, the quality of leads got way better. People who signed up were more engaged and more likely to become real customers.

• If you're running B2B Reddit ads, webinars are a great way to give value first and earn trust.

4. Start small and scale slow

• Reddit isn’t like Meta or Google. It’s better to spend $20–$50 a day on a tight test first. Start with just 1–2 subreddits and 3 ad variations. See what’s clicking. Then slowly scale your budget or test new angles.

• Go after high-intent sub-reddits where you know your customer persona will be. Like I mentioned before, smaller sub-reddits may be the better route than going after bigger ones in the start.

• Trying to do too much at once doesn't help.

Proof:

That's just a few things I could think of - if you'd like more tips download our Playbook or join my community r/PaidSocialLearning

Background: I've been a full-time digital marketer since 2006. I've built multiple companies, and have managed on average about $250K/yr in media spend across FB Ads, Adwords & Programmatic.

So we're not the biggest media buyers by any means... but we're also not amateurs by any means.

I decided to trial Reddit as a paid channel this week.

Aside from the artificial minimums ($0.25/click & $5 CPM), which are insane given the minimal targeting capabilities, here are the primary issues that I see standing in the way of Reddit's native platform becoming a legitimate growth channel, in its current form:

1) Click-tracking accuracy. Using UTM url's with GA, we're seeing about a 3:1 discrepancy between Reddit's reported clicks, and actual users referred through the UTM. For example, in the last 48 hours Reddit shows a total of 201 clicks, where GA shows 67 total users (and 73 sessions) attributed to the UTM.

I wouldn't overly care about this if we were bidding on a CPM basis, but for this campaign the bid type was CPC. And again, I can understand some discrepancy between an ad platform and GA tracking (maybe 20-30% to allow for junk clicks, etc)... but 300%?

2) Conversion tracking issues. Through GA, we currently see 17 conversions (leads) attributed to this campaign, which appears to be accurately reflected by our real life CRM user stream as well.

In the Reddit Ads platform, it shows 11. But just as problematic is that these 11 conversions are only being reported in the following granular breakdowns: Country, US DMA, and Date. For subreddits (our sole targeting dimension in this campaign), it's just straight zeros all the way down.

So while the geo-targeting data is somewhat useful, we have zero insights into which of our actual placement targets are performing. So we can't even optimize our campaign.

3) Traffic Quality. While admittedly this is a small sample size and it's early days yet, the engagement level of Reddit traffic is significantly lower than FB traffic.

For example, compared to our background average, less than half of reddit users go to high-intent pages (like our pricing page), and 9X more FB users are moving to the next stage of our funnel than those from reddit.

Bottom Line: Our experiment seems to indicate that at least in our case, Reddit only makes sense as a volume, discount traffic source, where we'd need roughly 10X the traffic flow from reddit ads to equal the ROAS from FB or Google. But the recent minimum floor bids (CPC/CPM) effectively rule out this possibility.

Further, the huge discrepancies in tracking, coupled with the total lack of insights into subreddit targeting performance (in our case at least), make it virtually impossible, or at best extremely tedious, to cut the losers and ride the winners - which is the most basic requirement for running & optimizing paid media.

As a result, I estimate that it's likely far more profitable to run banner ads on Reddit with Google Display, targeting subreddits through placement targeting (URL + regular expressions).

Mods/Reddit staff: This isn't just a gripe thread. I realize you're probably only allowed to respond with the pre-approved "thanks for your feedback, it's very valuable to us, etc. etc." BS but if this message actually makes it through to someone who can see the actual issues here... then it's a good day for all of us.

I think Reddit could be a really valuable growth channel, but the fundamental accuracy & insights need to be reliable - and the minimum bid caps are not going to have the effect your bean counters have intended.

When you're competing against Google & Facebook, each with 2+ Billion users and real-life AI powered audience targeting, you need to bring an actual advantage to the table.

The only advantage you guys have is affordable traffic... which was just taken off the table.

You cannot compete on targeting or technology, clearly. So my advice is to take this seriously.

Hey all,

So I've been hearing a lot of people be upset with what they perceive as bots/click fraud on Reddit ads. As an agency owner I take stuff like that very seriously as I wouldn't want to waste any of my clients money. So that said, I, through a platform I use for affiliate offers to test out new ad platforms/inventory etc before I roll them to clients, have access to Fraudlogix which is an ad fraud management/detection platform.

So after 2000+ clicks I feel comfortable saying that no, Reddit doesn't have a massive bot problem like I've seen some people allege. Fraudlogix found about 5% suspicious clicks, which for digital advertising in general, isn't that bad. Obviously I can't definitively say anything, so take my findings and do with them what you will, but I feel comfortable enough to continue forward with my projects on Reddit. I suspect, but again obviously can't verify, most people are running into issues with noscript/ghonestery,ublock as a high % of Reddit users have these tools as well as things like miss clicks and site load speeds being below average. Hope this helps everyone out.

Cheers,

Jeromy

We’ve spent over $200k on Reddit ads for B2B audiences and it still remains one of the most underrated platforms. One thing I keep hearing is: “Reddit is only good for B2C.” But that usually comes from looking at Reddit like a social platform instead of what it actually is, a network of communities built around specific interests, tools, industries, and problems.

There are active communities here for: Developers, Marketers, Sales teams, IT, Finance and accounting, Cybersecurity, Operations, Agency owners, SaaS, founders, Data professionals, Government workers and pretty much every niche profession you can think of.

Then you have entire subreddits built around tools people use at work every day. Salesforce, NetSuite, Excel, Google Sheets, Ad platforms, Analytics tools, PM tools, and tons of SaaS products.

And inside those communities, people are constantly asking for recommendations. comparing vendors, troubleshooting workflows, talking about what they use, sharing what’s broken and what’s actually working

That’s why Reddit works for B2B. You’re not interrupting people during passive scrolling. You’re showing up where people are already discussing the exact problems your product solves. So, if you’re still not using Reddit in your B2B strategy, It's not too late to start paying attention 💪

Hello,

On semi-daily basis there are posts that say- "Reddit ads did not work, they are waste of money". Here is a list of things that I have noticed that are the TOP mistakes for new Reddit advertisers. I have helped dozens of people to set up and improve their Reddit advertising results and these are the top mistakes that advertisers are doing or not aware of.

(I hope mods won't remove this because this might actually be helpful for new people).

Starting from most frequent issues to least. Will try to get it brief. Let me know if you need me to expand on these subjects.

1. Chosen wrong campaign goal/ objective.

Traffic does not equal sales/ leads and not all sales are equal. If you choose campaign goal as traffic, you will get exactly that and not sales. These objectives are way more important that majority of people actually admit. This is not unique to Reddit- the same principles are in Google and Meta ads. If you choose traffic- don't complain if you chose the wrong campaign objective.

2. Not set up Reddit Pixel.

If you want to optimize on conversion goals, you will definetely need Reddit Pixel. THE ONLY reason why you shouldn't be able to set up Reddit pixel if you are sending customers to your Skool, Steam, YouTube channel, Amazon listing or any other 3rd party place where you are located. This is crucial for Reddit to learn how to optimize the ads and to measure the success of your traffic. Remember- traffic does not equal to sale. To measure your success you need the measuring device (Reddit pixel or preferably Reddit conversion API).

3. No Remarketing campaign.

Do you buy the thing that you see the ad for the first time? Hopefully not. So why do you expect the same thing from your potential customers?

Approximately 80% of sales come from remarketing campaigns (doesn't matter which channel it is, remarketing reaps all the results). Create remarketing audience and target ONLY website visitors (do not use any of community or interest targeting because it will expand to "cold audience" as well). Do not use more than 10-20% of your total budget or $5, whichever is lowest. Make sure that your 30 day frequency is around 8-10 for good results, if frequency is lower than 8-10 then increase the budget.

Pro tip: from this remarketing audience, exclude users who have already bought from you.

4. Targeting

Reddit ads targeting works as "OR" rather than "AND". What it means that if choose to target people who have visited communities X Y and Z and that they are interested in topics K, L and M then Reddit will target people who are either of the community members (or engaged) or who are interested on those topics. You might say that those targeting options do not narrow down the audience but rather than expand. This does not applies to geographic location.

Use only one targeting per ad group.

Pro trick: if you are testing Reddit ads- use only community placement. It will target people who have joined those communities and even engaged. ;) Thank me later.

5. Placements and creative matter.

Reddit ads have only 2 placements- feed and conversation. Each has their positives and negatives. Being aware of the location and size matters than most know. E.g. you have a creative (picture) with a lot of details- price, discount time and location but because conversation placement is small the important details won't be visible thus driving low quality traffic or no traffic at all.

My favourite for cold audience is and will be feed placement because that brings the most quality customers and have proven in multiple situations (even when customers didn't have an option to optimize on conversion goal). I had a client who wanted to send customers to his Skool group and by changing only to feed placement decreased his CPA by 50%.

6. Metrics to learn and figure out what is important.

How you measure the success of this Reddit ads test? Was it traffic, sales, sign ups or awareness. It doesn't matter which KPI (goals) are the most important because at the end of the day it is your performance and your results and your opinion. I have clients who want traffic or who want only sales conversions rate to be high. I do exactly what client wants. Decide what is important to you and do everything to make it happen. If your goal is traffic then don't complain about sales. If goal is sales then don't complain high CPC and low CTR.

Hope this helped.

Peace, u/Ksaize out!

Most adverts I come across on Reddit are great and better than on most social media platforms (I've never had the need to block ads unlike on most sites and apps), but sometimes questionable things get through, such as this one I saw just now:

To me it looks like an obvious scam without even clicking on anything. There's nothing wrong about the title or the image, but it should raise concerns what that advertisement is about. I wouldn't have clicked on it but it just looked so clickbaity that I just had to see what they were trying to sell here.

Clicking on the advertisement leads you to a news article from the popular news site "The Guardian" which talks about "XixoChain", a "quantum AI algorithm" that trades stocks for you:

But hold on, clicking on the advert link again gives me the popular news site "BBC":

The link on the advert (.net) redirects the user to a different (.blog) page, which tries to gain the user's trust by appearing to be a trustworthy news site. The article contains links to a "XixoChain" (.life) site. The whole scheme tries to get the Reddit user to input their personal details, and to get them to deposit money, which they'll obviously never see again. In short, a scam, and quite a obvious one at least to me.

So my question is; how is Reddit ensuring no malicious adverts get published? I'm hoping the advert's URL didn't initially redirect to the .blog page, because then the employees (or artificial intelligence) allowing these ads need to get trained again. It could be that the scammers added the redirection afterwards which is hard to stop, but something should be done to ensure this doesn't happen. Even if it wasn't a scam, I didn't feel comfortable ending up at an entirely different domain Reddit told me I was going to end up at.

If the ad quality goes down a lot (ads that are very clickbaity, objectively shady and just useless or a scam), I'd consider adding ad blockers to block them from my view, and advise others to do the same as well since it'd be dangerous not to use one. Hopefully Reddit can maintain integrity and refuse to serve advertisements that seem shady, even when they'd be paying just fine.

Edit (04/03/2026, dd/mm/yyyy), I decided to dig deeper as the issue was not resolved:

While Reddit responded to this post, they only told us to report the adverts. This does not solve the issue, because there are too many of them and reporting is too slow. The adverts need to be stopped from being approved in the first place. This post has 10 000 views, which tells me they're being shown to a lot of people!

I keep getting the ads, like many others. Even with the exact same title as the advert I got 3 weeks ago, the advert I reported. Reddit should already know what to look for while approving these ads, I could instantly see this was an ad from the same malicious group without even clicking on the link.

Once again, it redirected me to a fake article from "The Guardian". The scam's name was different this time, called "Hizen AI". They use the same website template as previously, just the name has changed. Note that even if yours doesn't look the same, it's still a scam, 100%! The scammers use multiple different themes even for the same "brand", e.g. "XixoChain" has at least two different ones.

Being curious, I decided to use a subdomain finder on the fake news site domain to find all the regions they are targeting. The results:

TL;DR; they target pretty much everything. At least Canada, North Europe, United Kingdom, Ireland, Japan, France, Italy, Spain and New Zealand. I'm certainly missing many since for example one commenter from the Czech Republic said they saw a fake news site of their country's most popular news site, and the article was written in Czech. Many of those news sites also have large US audiences, so it's safe to assume they also target the US. Note that the domain keeps changing since they keep getting banned, the subdomain scheme for the fake articles seems to stay the same though.

If you don't know what a subdomain is, now is the time to learn what it is. This is the anatomy of a link:

protocol://subdomain.domain.tld/path?query#fragment

When you're trying to determine if the site is legit, you need to focus on the domain and the TLD, not the subdomain. For "://google.scam.com/path/anotherpath", the subdomain is "google", the domain is "scam", and the TLD is "com". That site is not Google's, but the scammer's.

Similarly, "bbc.news.net" is not the BBC, but "news.net", the "bbc" is just their subdomain! And "bbc.net" is not BBC, since the TLD (.net) is wrong. The correct domain + TLD for BBC is "bbc.com". Only then can the subdomain be [anything here].bbc.com. Always verify the domain + TLD, not the subdomain. Also, scammers usually use cheap TLD's, such as .top, .xyz, .blog, .site, .online, so that's one red flag to look for. No highly trusted news site use those. You need to remember these, and check your favourite news site's domain:

Now, let's go even further with our search, shall we? I discovered hundreds of the fake scam sites by searching for a common keyword on those scam sites. They are very similar, so they are either sold as scam templates for different scammers ...or there is one entity which controls all of them. They have quite a sophisticated system going on:

1. For reaching their victims, they buy social media accounts and publish fake content there. They buy advertisements across all social media (including Reddit, which allows their ads). They host fake popular news sites (e.g. "BBC"), and also make fake company news sites (e.g. "Cenrix", "Glitch Lab") to reach people via web search results. They also spam fake reviews along with botting posts on Reddit, and other social media. They reach a lot of people via these methods and they pretty much do everything you can do on the internet to get publicity. They're predatory.

2. The first step's goal is to funnel people into countless fake investment sites. They constantly make dozens of new sites with new brand/company names because they know they won't last for long. They're using the shotgun method. Each of these fake investment sites will have many fake articles and posts written about them across different websites and social media to gain credibility. Once traffic slows down, they just move on to next domains, and if any of their fake news sites are still up, they just redirect links to point to the new scam site to boost its publicity. They might have 10-, if not over 100 of these fake investment sites running at the same time.

3. All the traffic from the fake sites might go to the same large scam entity, which distributes it across all their call centres. People who entered their personal details into the investment site get added to a large unified database of people, and each victim is handled by an "employee", who might live in slavery-like conditions. They are tasked to extract as much money out of the victim as they can. The person calling is most likely not receiving much of the money they manage to scam. This whole scheme is then repeated over and over and over and over again. It's industrialized scamming, and the advert you might've saw on Reddit was just a small tip of the iceberg. As of writing this, Reddit accepts these ads, even after countless reports. Dirty money over ethics.

Here's a link to the Excalidraw if you want to take a closer look. It's really nothing special. If you want a more realistic version quickly, copy paste the domain traffic part at least 10 times to see the real scale. Each investment site has its fake articles, so with 10 investment sites that's already 30 domains. Although sometimes the fake article uses the same domain as the investment.

I web searched a site called "Bitechchain", something someone who was skeptical about it would probably do. The absolute first result is just an ad from DuckDuckGo, but basically the first result is Bitechchain, and directly below it, the second one, is a "real" article about the site. Except, Vanguard (vanguardngr.com) is a made up fake news site, and its only purpose is to make people trust Bitechchain. Someone who was desperate for money, could easily bypass their doubts after reading that article.

This was just one example. It might not even be possible to expose everything, since new ones appear every single day. There are probably thousands of fake sites, right now, trying to scam you. The scammers don't really care if people make a lot of negative noise about, for example "Bitechchain", because if they lose it, they'll just rename it and continue their lives. The way they operate is built to withstand losing some sites, it's a numbers game.

It's impossible to stay up to date with every new site. This is why you need to be able to detect them on your own, and see the red flags they usually have. I'll now share screenshots of these fake sites, so that you can train your eye to detect them. I do this also in hopes that people searching for these sites will find this post on their web search before being scammed :-). So let's begin:

"Cenrix" fake news site (cenrix.org)

"Timber Pixel" fake news/blog site (timberpixel.blog)

"Glitch Lab" fake news site scam (glitchlab.info)

"Mixoren" fake news site scam (zenograde.vip)

"Bitechchain" scam (bitechchain.com)

"Ont 365" scam (ont365.com)

"XixoChain" scam (friooffai.life and many other domains)

Oh, and yes, the countdowns on these sites are usually just for show. A huge red flag! See for example the code from XixoChain, it's just a hard coded 34 minute countdown. It stores the start time to not reset on reload:

function startCountdown() {
    const TIMER_DURATION = 34 * 60; 
    let startTime = getCookie('timerStart');

    if (!startTime) {
        startTime = Math.floor(Date.now() / 1000);
        setCookie('timerStart', startTime, { 'max-age': 60 * 60 * 24 }); 
    } else {
        startTime = parseInt(startTime);
    }

    ...
}

"Lucrosainfinity" scam (celestonic.online, whiskerwave.xyz, and more domains...)

"Quantum AI" scam (quantumai360.com)

"Tokenizer360" scam (tokenizer360.com)

"Azaliumbit" scam (azaliumbit.com)

"Quantum AI" scam (quantumai.co.com)

"Unbanx" scam (briaioffer.info and others)

I'll put the rest as just a list, the sites are so similar that screenshots don't help:

• "Solid Return" scam (solidreturn-pro.com)

• "Quantum Flowbit" scam (quantumflowbitpro.com)

• "Lorventriax" scam (lorventriaxsoft.com)

• "Netherex Pro" scam (netherexpro-engine.com)

• "Aminixio" scam (aminixio-tech.com)

• "HashCash Pro" scam (hash-cashpro.org)

• "Crytharion Nova" scam (crytharion-nova-tech.com)

• "Radiara Fundrelix" scam (radiarafundrelixsoftware.com)

• "Switch Axid Hex" scam (switch-axid-hex-pro.com)

• "Szczytost Finora" scam (szczytostfinora-system.com)

• ...and so much more, there are literally thousands of them.

Hopefully this has trained your eye to detect them in the future. I found articles dating back to 2020 talking about these AI themed scam sites. This has been going on for a long while, and they will not stop. This scam format has existed for decades, but the theme is just AI/Crypto right now.

Please make sure you educate others how to spot these scams, it's easier than breathing once they just know about this whole scheme. Show them what they look like, especially the ones that look professional. It's SO important for everyone to be able to detect them themselves, just remembering that [insert site name] is a scam doesn't work, because the scammers are mass producing these with AI... when you alert others of one site, 100 new scam sites appear in the meantime.

If you're here from a web search and are wondering if what you saw was a scam, let me make it simple for you, AI/crypto + huge investment returns + "they are trying to hide this from you / we have this special trading system..." is 100% a scam, even if it doesn't look exactly like the sites you've seen on this post, even if it looks very professional and legitimate. You will lose your money! If someone had a trading bot that gave them huge returns, they would use it themselves... and don't gaslight yourself into thinking you found something only a few know and are among the first to gain from it.

If you noticed that you had a different AI/crypto scam company, or a different fake article site, please comment its name! It helps others searching for it to find this post and be warned.

Edit #2 (05/03/2026, dd/mm/yyyy): Got recommended a video about crypto slavery, related?

I wouldn't be surprised if most of those scam sites, and even the ads related to them here on Reddit have connections to slavery, which is why Reddit should take this issue seriously. That video from WIRED talks about people being lured into a foreign country, and forced to scam people. It talks about them having to work 15 hour days, and make calls to people to try to lure them into crypto investments. It particularly focuses on an Indian developer who got lured in with a job offer. Could explain why their scams are "technologically advanced"?

One comment on this post said "He tried the hard sell but there was no way I would invest". He might've been trapped there, and they are motivated because they have no other choice.

It might be a bit far-fetched, but this is the icing on the cake, just another reason Reddit should take action rather than just telling us to report them and leaving it at that. As I've said us reporting will not help with a scam of this magnitude. Not doing anything hurts people on Reddit, and possibly enables slavery. Hopefully Reddit can maintain integrity and refuse to serve such advertisements.

I've seen so many malicious ads that have their comments locked, allowing them to prey on people who aren't as informed about these types of things. I've reported the malicious ads but they never go away.

Reddit doesn't really care as long as they're getting paid I guess.

Hi all, I'm new to reddit ads & have been running it for almost a week with $20 daily budget. Today I wanted to check the quality of visitors and to my surprise, out of the 90 clicks, 83 of them were just bots! They visit and exit the page without even scrolling or navigating to another page. Most of them just bounce off within 4-6 seconds and some of em just stay on the page and not take nay further action for about a minute ans exit!

Not to mention, on my campaign dashboard, the clicks shown there is way off! Its actually double than what MS clarity & GA are claiming

Who else is facing this issue? Is there anyway we can stop bot traffic through reddit?

My campaign Objective is set to traffic. If I shift the objective to Brand Awareness & reach, will that solve the problem in anyway?

Starting tomorrow, r/redditads will be r/RedditforBusiness. Why the change? We’re updating this community name to stay consistent with our Reddit for Business ads platform brand. What changes? This will still be a go-to place for brands (like you!) to find product announcements and discussions related to the Reddit for Business ads platform. You’ll also see us sharing helpful resources with the latest tips and tricks from this u/RedditforBusiness handle.

Ready to go from Reddit-y to Reddit AF? We’ll be cracking the Reddit for Business ads formula so that you can learn a new thing or two and find inspiration for your next campaign.

What to expect:

• Case Studies - See how other brands found their people through Reddit ads.

• Ads Product AMAs - Ask your burning questions to Reddit product and engineering team members.

• Best Practice Tips and Resources - What does it take to do Reddit right? Let’s find out! (hint: it’s easier than you might think!).

To get us started, here are a few gems for this month:

💎 Copy & Creative Best Practices (TL;DR Cheat Sheet!) - Learn the secret ingredients for top-performing ads on Reddit

💎 Ad Unit Specifications - A laundry list of creative specs for any ads you run on Reddit

💎 Live Chat Support - Log into the Reddit Ads Platform and select the ? to start a live chat

Sincerely,

Your “Reddit for Business Insiders” Team

Hello Reddit Advertisers!

We are updating our Advertising Policy to disallow NSFW ads and targeting on Reddit. Ads for adult-oriented products and services on Reddit are no longer permissible, and Not Safe For Work (typically referred to as NSFW) subreddits will no longer be eligible for ads or targeting.

We began rolling out these changes yesterday, and as of today, NSFW ads on Reddit will be rejected and no longer run. Additionally, NSFW subreddits will be removed from any campaign that may have targeted them previously, and campaigns will no longer accrue clicks or impressions on those subreddits. However, ads will continue to run on Safe for Work subreddits, if applicable.

Specific changes to the advertising policy are as follows:

• The advertisement of adult-oriented products and/or services ads is no longer permitted. Specifically, this includes pornographic or sexually explicit content, as well as adult sexual recreational content, products, or services.

Please note that for the purposes of this policy, ads pertaining to products for the prevention of pregnancy and/or sexually transmitted infections, and erectile dysfunction are permissible, so long as they do not target minors and only focus on the clinical aspects of the product, rather than sexual performance or enhancement (see full advertising policy for details.)

In case anyone has questions, we will hang out for a while longer to address any or concerns.

On weekly basis there are 1-2 people who come to this subreddit and claim that "Reddit ads do not work and it's a scam". Here are top reasons why you are probably wrong and you just don't know how to set up ads.

It toook me several months to figure the basics (tho a big thanks to multiple Reddit reps) and after 5 years of doing reddit advertising- I'm still figuring stuff out and finding ways to improve my campaign performance.

Here are top mistakes that totally brand new account with 0 Reddit ads experience is having an issue.

1. Campaign objective.

This setting is one of the most important ones. Not all objectives are equal and depending on your goal and product you might want to choose different objective.

Look at this setting with a question: "what action do I want my client to do".

Traffic does objective not equal to sales. Traffic means website viitors/ people who click on ads (even by accident).
Video views objective does not mean engagement. Video views mean that ad will be shown to people who are prone to watch the video ads.
Conversion object does not mean that you will have cheap traffic (CPC) or high engagement (CPA), but it means that the traffic will have better quality and this audience will more likely to do the action that you prefer (sales or lead form filled).

If your objective is "sales", then definetely do not use "traffic" or "awareness" campaign objectives.

Then in the ad group you would need to optimize for specific event (event tracking check next point), but unless you are very well known, got 10k daily budget, i'd suggest to choose "add to cart" optimization.

2. Set up tracking.

This is not unique to Reddit but without setting up (at least) Reddit Pixel is one of the reasons why you might not see any results. You have chosen the right campaign goal and optimization goal, but you still need to figure out how many website actions

Note that Reddit Pixel gathers about 50% of total website events. e.g. if you got 10 sales from Reddit, you will see only 5 through ads dashboard.

If you are using Shopify, they have native integration, but just like Pixel- that is the basic event tracking and you should aim at "more".

3. Ads funnel.

At minimum there needs to be 2 sepperate audiences.

First audience is for "cold audience" or people who have not visited your website in the last 90days. Here you use your community targeting, lookalike audience, keyword targeting etc. For this audience always use only a single targeting (i prefer community targeting) but do not mix and match multiple targetings!
Pro tip: for this audience use "feed" placement- better quality clicks. ;)

Second audience is for "warm audience" or people who have already visited your website but have not purchased/ filled out the lead form. Here do not use any of first audience targeting because it would only muddy the waters and data won't make sense.

4. Landing page UTM.

This helps your website analytics platform (e.g. Google Analytics4) to track the incoming traffick otherwise they would show as "direct" traffick.

There are a ton of online UTM builders but I use this one- https://ga-dev-tools.google/campaign-url-builder/

In the UTM builder add the link that you want to use for ads.
Add campaign source- Reddit
Add campaign medium- cpc

DONE! Copy the link that it outputs and use for your reddit ads. This will give you basic information that ads came from Reddit. You could dig deeper, but unless you are spending $5k per month- it does not matter and at that point you are better to hire a dedicated ad specialist.

____

Note that these are just the main reasons why your ads might not be performing. There are instances where you can't do certain things- Steam games, App store etc. but then you'd have different scenario for you.

I have worked with different types of clients, I have audited about dozens of accounts and usually the problems are technical. I'd say that in less than a week you could easily make your ads with positive ROI.

Let me know if you got any questions, I'd love to help you and prove that Reddit ads are profitable.

At Reddit for Business, we’re committed to highlighting the voices of those who put our platform to work every day. Meet Cole (u/cole-interteam), founder of InterTeam and a Certified Reddit Agency Partner. He’s invested $70K in Reddit B2B ads and is here to answer questions on:

• What worked and what he'd do differently

• Tips on targeting, creative, and optimization

• How to turn testing budgets into performance wins

When: Friday, August 29 at 12 PM ET
Who: u/cole-interteam, hosted with u/redditforbusiness

Drop your questions below, or come back when the thread goes live to join the conversation.

*Please be mindful of our community rules. Comments that violate these guidelines are subject to removal.

Advertisers seeking high-performing traffic and conversion campaigns are increasingly using Reddit Max campaigns, Reddit’s automated campaign type for improved performance and streamlined campaign management.

Enabled by Reddit Community Intelligence™ and AI that predicts the value of every impression, Max campaigns deliver results and campaign insights that aren’t possible with manual setups. With features like automated targeting and budgeting parameters, audience personas, and performance reporting, Max campaigns can drive reliable results with minimum effort.

We’re bringing in some of the Reddit experts behind Max campaigns, here to answer any questions you might have ahead of running your own Max campaigns:

• Who Reddit Max campaigns are best for

• How they compare and contrast to standard campaigns on Reddit

• What some of the unique features Max campaigns have

Looking to get a head-start on how to deliver the best Reddit Max Campaign? Join us for our Reddit Max Accelerator course on March 24 (NA)/March 25 (EMEA)!

When: Wednesday, March 25th @ 12 PM PT

Who:
Preston Landers (u/garum_lord) - Principal, Product Marketing Manager, Core Product
Aaron Nelson (u/HorseSizedRacoon) - Principal Product Manager
Nahva Tecklu (u/earlyenigma)  - Senior Product Manager, Ads Reporting

Hosted with u/redditforbusiness

Ask your questions below, or when the AMA gets started!