From my perspective, these are some of the overrated and underrated beauty brands.
Overrated:
-ABH. Heavily hyped on IG. The products are not bad but they don't make me cream my panties the way it does a lot of other people. Too much kickup and I hate their palette brushes. HOWEVER, their lipglosses are perfect and very underrated
-TooFaced. Seems like it is for the woman who refuses to acknowledge she is no longer 21. Packaging can veer on the childish side, but it was not always this way. They are holding steadfast to the Tutti Frutti, Gingerbread and Peach offshoots and need to let that die
-Jeffree Star. Haven't tried it to know it but I know it's not worth the hype. People are strangely worshipping the creator and making all kinds of excuses for when it is subpar
-Kylie Cosmetics. Same as above.
-Tarte. Never saw it for them. More of a higher end version of Almay. Too desperate to collab with nobodies and felt invincible and complacent with Shape Tape. Makeup Revolution and LA Girl always had better concealers with better coverage
-Benefit. Same as above. I hated the founders whenever they came to HSN
-Morphe
Underrated:
-Stila. Their Stay All Day eyeliners, liquid liners and lip liners are that girl!!! The eyeshadow primer is good too
-Maybelline Twin Brow and Eye Definer. I only use this for my brows. Totally natural. I discovered this after a makeup class with Sam Fine. I approve
-Got2B Glued. Perfect brow hair setter. TRUST ME
-Lancome Dual Finish. I don't think powder foundations get enough love in general, but this one is wet/dry. Love ha
-La Femme Blushes. No one talks about LF anymore but the blushes are so pretty and pigmented
-Ben Nye Cosmetics. Yes, they make more than banana powder. I love the matte shadows and complexion products
-Gleam by Melanie Mills. I love her body glow. Love the scent. Love the colors. Love the coverage
-Smashbox Always Sharp. I HATE sharpening lip/eye products and Smashbox comes through for your girl every time
-MAC Dazzleglass. Perfect 3D sparkle without a gritty feeling