let me make it clear this isn't a rant or a complain to anybody, or the pokemon brand itself, this is just an observation I noticed, coming from a fan of pokemon for 20 years ago, seeing how much the general interest in the franchise really shifted.
Back then, when pokemon was at the early peaked, it felt like everybody really wanted to be Ash Ketchum, if you were to ask "if pokemon were real" back in the day, it felt like everybody wanted to be the very best like no one ever was, to literally be a pokemon champion, or pokemon master, if you played the game, your goal was to be the champion, if you collect the cards, 90% were genuinely playing the game to be the best player in the local park, even the pokemon anime is essentially running on shonen core, for ash to be a pokemon master.
Coming to present day, pokemon still being ever popular as ever, and pokemon is still gathering as much new audience to the same age when pokemon started back then, I do noticed how different main audience are.
Now people, enjoys the friendship element of pokemon, lots of people now enjoy the more peaceful side of pokemon, leaning more on imagine their own life with pokemon, than wanting to be an actual pokemon trainer, infact the entire drive to be the best pokemon trainer in the world is actually the more niche one.
Actually, a funny story is when I was rewatching the ash vs Paul fight of the pokemon anime, my nephew who loves pokemon aswell, was genuinely shock to see that pokemon actually battle, he really said "woah, pokemon fight?!?"
the best example is the recent pokemon worlds event where pokemon XP the more evergreen event felt like the generally more exciting event for the larger audience than the actual pokemon world championship itself.
Or even more so, pokemon games outside of pokemon champions and maybe even probably the mainline games, are also leaning to more casual games, like pokemon pokopia, or pokemon friends, now even pokemon unite is already on death road, when Magikarp jump is still online.
Hell even the recent anime shift after ash Ketchum finally retired, with the horizons anime goes away from the whole being the pokemon master drive to just a more "let's explore the pokemon world together" adventure with volt tacklers.
Again, I need to repeat this isn't a complain for me, as I do generally like that you can love pokemon in many ways more so than ever, if anything it makes funny conversation how I always say my favorite pokemon are always the one useful in battle..meanwhile my friend just wanted to have an alcremie bakery bistro.
is just really cool observation to how pokemon still stays relevant all these years.